Director, Social

New York City, NY (On-site)

$145K/yr – $165K/yrDirector/Executive7+ years expFull time

Posted 1 month ago

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Job Summary

Own the social media leadership scope across strategy, buying, and cross-team integration, driving platform partnerships, measurement, and talent development.

  • Growth & governance: maintain a consistent media framework, ensure quality of social plans, and coordinate cross-functional execution
  • People & capability: coach junior staff, run performance reviews, identify training, and align career growth with project needs
  • Cross-functional impact: partner with VP on finances, integrate with Analytics/SEM/Programmatic, and maintain client relationships as the social lead

Job Description

Responsibilities
  • Oversee the media framework developed by the team, ensuring consistency across all elements of creative and media plan development and implementation
  • Supervise the development of paid social media plans, in both strategy and buying best practices
  • Ensure accuracy of tactical execution of all social media buys to maximize client’s business goals
  • Hold team accountable to deliverable deadlines, coordinating between internal and external teams
  • Quality control teams’ accuracy and timeliness of tactical efforts to ensure efficiency and performance
  • Partner with VP on team finances and forecasting
  • Oversee junior team, guiding team in setting goals and project tasks & timelines, ensuring the y have challenging, level-appropriate projects and opportunities to learn new skills
  • Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
  • Provide education and training within social landscape, focused on emerging opportunities and best practices
  • Participate in interview process for junior team members
  • Partner with Digital and Business Solutions teams daily to drive integration based on client’s business needs & outcomes
  • Collaborate with various internal teams ( e.g. Analytics, SEM, Programmatic) to create synergies across channels, ensuring a holistic media approach
  • Support client relationships with key stakeholders by serving as lead agency social contact for strategic components of projects
  • Drive relationships with third party platform partners ( i.e. Facebook, Twitter, Snapchat)
  • Participate in New Business opportunities on behalf of Social Media team
  • Lead creation and dissemination of social-based POVs, best practices, and platform updates , internally and to partner agencies and clients
  • Share evolving social media and storytelling trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging channels
Requirements
  • A social guru, passionate about the social media landscape
  • A strategic thought leader
  • A forward-thinking innovator, eager to challenge the status quo
  • A data dri ven, problem solver with foresight and the ability to develop creative solutions
  • A collaborative team -oriented manager, with strong delegation and organization skills
  • An effective communicator with strong verbal and written skills
  • Confident in navigating conversations with senior leadership internally and externally
  • Passionate about technology, with a strong understanding of the inner workings of Digital platforms
  • A supporter of and advocate for diversity, equity and inclusion
  • 7+ years of experience in social media planning and buying
  • Prior experience in a client contact and leadership role , with experience presenting
  • Experience managing and leading a social media team
  • Relationships with social and content vendors, partners, tools and technologies
  • Thorough understanding of media principles, analytics and concepts
  • Deep understanding of digital measurement capabilities evolving the social space
  • Experienced in direct social media buying platforms ( i.e. Facebook Ads Manager) and familiar with social media third party buying platforms ( e.g. Kenshoo , 4C Insights )
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Preferred
  • 7+ years of experience in social media planning and buying
  • Prior experience in a client contact and leadership role , with experience presenting
  • Experience managing and leading a social media team
  • Relationships with social and content vendors, partners, tools and technologies
  • Thorough understanding of media principles, analytics and concepts
  • Deep understanding of digital measurement capabilities evolving the social space
  • Experienced in direct social media buying platforms ( i.e. Facebook Ads Manager) and familiar with social media third party buying platforms ( e.g. Kenshoo , 4C Insights )
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Benefits
  • health insurance coverage
  • life and disability insurance
  • retirement savings plans
  • company paid holidays
  • unlimited paid time off (PTO)
  • mental health and wellness resources
  • pet insurance
  • childcare resources
  • identity theft insurance
  • fertility assistance programs
Horizon Media logo

Horizon Media

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame. TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have. We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community. For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.

Founded in 1989
New York, New York, US
3.1K employees (689 in marketing)

Traffic Signals

Monthly Visitors
18.4K
Traffic Source Mix
Search
41%
Direct
49.5%
Referral
5.9%
Social
1.6%
Paid
1.7%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
613 (20% of company)
Median Career Experience
10 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
28

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity

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