Director, Social Engagement

Responsibilities

• Set the vision and lead the organic social engagement strategy, with oversight of strategy and execution across Pfizer-branded social media handles and the unbranded Pfizer for All platform handles; translate business, brand, and audience priorities into platform-native content and programs.
• Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid-media alignment.
• Establish and continuously improve the operating model, governance, resourcing, and agency model required for channel management, content creation, community engagement, issues response, and measurement; align teams on priorities for always-on and campaign-based social.
• Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE- response.
• Set SLA-based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
• Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.
• Oversee the team’s end-to-end editorial and content operations process across branded and unbranded handles, from briefing and development through review, publishing, optimization, expiration, and archiving; ensure consistent tone of voice, quality, and compliance.
• Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job-code tracking, and preview/QA workflows with agencies.
• Drive test-and-learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks.
• Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.

Requirements

• 8+ years in social media, community management, communications, or a related field, with significant experience leading complex programs and teams; healthcare experience strongly preferred.
• Proven track record setting social strategy, building brand communities, leading editorial and engagement operations at scale, and translating insights into measurable business and communications outcomes.
• Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management.
• Deep familiarity with medical/legal/regulatory review processes and content life-cycle management (approvals, expirations).
• Excellent written, oral, communication skills and interpersonal skills.
• Ability to develop, implement and measure success.
• Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines.
• Ability to work closely with Pfizer leaders, demonstrating poise and executive presence.
• Demonstrated people leadership, including the ability to recruit, coach, develop, and motivate high-performing social media engagement experts.
• Strong independent judgment, accountability, and ability to lead through ambiguity in a highly matrixed environment.

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.