Responsibilities

• Cultural Content Strategy
• Develop and lead a multi-platform content strategy across social, creator, experiential, and emerging channels
• Identify and translate cultural moments into brand-right storytelling opportunities
• Evolve the brand voice while protecting its core DNA (joy, vitality, skin-first confidence)
• Partner with Creative to ensure storytelling feels editorial, modern, and culturally literate
• Community Architecture
• Build a scalable community strategy that moves from audience → loyalists → advocates
• Develop programs that deepen participation (UGC, ambassadors, brand insiders, IRL touchpoints)
• Oversee community management tone, response framework, and engagement standards
• Transform customer feedback into strategic insights for product and marketing
• Integrated Launch Strategy (Social-Led)
• Reimagine product launches and campaigns as social-first moments that cascade into paid, email, retail, and PR
• Partner cross-functionally to be part of campaign ideation from the ground up, ensuring brainstorming begins with platform-native storytelling and social behavior—not traditional top-down campaign frameworks
• Partner with Creative to develop visual systems and content worlds designed for short-form video, conversation, remixing, and UGC adaptation. • Ensure launch concepts are built to travel organically across social feeds before being adapted to other channels
• Establish repeatable launch playbooks that prioritize community engagement, creator participation, and shareable formats
• Ensure retail partnerships (e.g., Sephora) are amplified through authentic community storytelling rather than static promotional messaging
• Experiential & IRL Integration
• Ensure events, pop-ups, and retail activations are content engines
• Build frameworks that turn physical experiences into scalable digital storytelling
• Create feedback loops between community and real-world activations Throughout Data + Performance

Requirements

• 8–12+ years in social-first brand strategy, cultural marketing, or community-building roles at beauty , fashion and/or lifestyle brands
• Experience with a founder-led brand preferred
• Deep understanding of social ecosystems (Instagram, TikTok, emerging platforms)
• Experience building community-led growth engines — not just campaign calendars
• Equal parts creative and analytical
• Fluent in Gen Z and Gen X tone without losing brand integrity
• A natural culture spotter, you see shifts before they trend
• Highly collaborative leader who can inspire cross-functional teams
• Passion for clean beauty, sustainability, and empowering women at every age