Responsibilities

• Lead the creative direction and strategic development of global social media campaigns for Marriott Bonvoy and hotel brands.
• Champion storytelling and ensure content ladders up to brand strategy and business objectives.
• Translate data, insights, and audience behavior into actionable creative strategies that deliver measurable performance.
• Inspire and guide agencies and internal teams through concepting, creative development, production, and postproduction.
• Set and maintain a high bar for creative excellence, innovation, and brand consistency across platforms.
• Lead the development and execution of global social media strategy and creative direction for Marriott Bonvoy and hotel brands.
• Ensure campaigns and content deliver against upper- and mid-funnel objectives.
• Oversee a strategically connected global editorial calendar across TikTok, Instagram, YouTube, LinkedIn, X, etc.
• Guide continent- and stakeholder-led content to maintain cohesion, consistency, and performance alignment.
• Partner with data and analytics leads to interpret insights, measure creative impact, and optimize storytelling based on performance data.
• Collaborate with the Director of Social Media Data Insights to define KPIs, dashboards, and reporting frameworks.
• Maintain rollout plans, timelines, and budgets using company tools.
• Lead the global content calendar with contributors to maximize reach.
• Partner with Global Marketing Team on influencer and social content as part of IMC plans.
• Develop relationships with Marriott subject matter experts, agencies, partners to maximize opportunities and ensure on-strategy creative.
• Lead campaign development or support IMCs as SME on social/influencer content.
• Drive global influencer partnerships, including agency and talent management.
• Lead the editorial calendar, orchestration and alignment process.
• Oversee social media monitoring, advertising, promotions, activations.
• Ensure brand voice and content quality.

Requirements

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Communications, or related field.
• Eight or more years of relevant professional experience in social media, creative strategy, creative development, and brand marketing, demonstrating progressive career growth and exceptional performance.
• OR Ten or more years of relevant professional experience in social media and creative strategy or related function, demonstrating progressive career growth and pattern of exceptional performance
• Proven success developing and executing award-winning social campaigns that drove measurable business results.
• Strong Collaboration Skills And Cross-functional Team Leadership Experience

Preferred

• Experience leading creative strategy and production for a global brand or top-tier creative agency.
• Deep understanding of integrated marketing and upper-/mid-funnel brand performance metrics.
• Demonstrated success guiding concept development and creative execution across multiple platforms (TikTok, Instagram, YouTube, LinkedIn, X, etc.).
• Experience interpreting insights and analytics to inform creative direction.
• Expertise in influencer strategy, branded content, and partnership integrations.
• Experience managing large-scale budgets and global agency relationships.
• Strong people leadership experience with a record of developing high-performing teams.