Responsibilities

• Develop and own platform-specific growth strategies across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Grow, scale and monetize the David Begnaud, Do Good and The Person Who Believed In Me social accounts
• Leverage deep knowledge of social algorithms, trending formats, and content optimization tactics to expand reach and attract new audiences.
• Own and manage content calendars, scheduling, and daily execution across all platforms.
• Personally create and edit social content using tools including CapCut, Canva, and platform-native editors.
• Produce daily short-form content with and for David Begnaud, including Reels, TikToks, YouTube Shorts, and story-driven clips.
• Develop social-first creative frameworks that transform long-form stories into high-performance short-form content.
• Collaborate with producers and editors to optimize content for tone, engagement, and mission alignment across all formats.
• Capture and create content in real-time when news, moments, or stories demand it.
• Drive and grow Facebook Ad Revenue, YouTube Monetization, and podcast programmatic income through audience growth and content optimization.

Requirements

• 7+ years in social media growth, content creation, or digital media strategy - ideally for a major personality, mission-led brand, or digital publisher.
• Proven track record of scaling personal brand or media accounts to 1M+ followers organically.
• Expert-level hands-on proficiency in CapCut, Canva, and similar content creation tools - you must be able to create.
• Deep technical knowledge of social algorithms, monetization programs, and growth mechanics across Meta, YouTube, and TikTok.
• Demonstrated expertise in ad monetization, data-driven growth, and cross-platform storytelling.
• Experience supporting on-camera talent or high-profile personalities with their personal brand and social presence.
• Comfortable in a fast-moving, founder-led environment - and genuinely excited to build from the ground up.

Preferred

• Has personally grown a social account from under 500K to 1M+ followers
• Has worked closely with on-camera talent or a public-facing personality to build their digital brand
• Brings a personal creative point of view - you have opinions about what good content looks like and the receipts to back it up
• Experience at the intersection of editorial storytelling and social entertainment - not just one or the other
• Understands the business side: how audience translates to revenue, how content supports partnerships, and how social fuels the entire media ecosystem
• Has helped scale a brand or personality in a startup or early-stage environment where resourcefulness beat resources