Responsibilities

• Own & scale our TikTok Shop business strategy and commercial calendar.
• Drive GMV and conversion and own the TikTok Shop P&L with robust analysis of performance data to measure profitability, successes and opportunities strategy: drive GMV, conversion, media planning and growth against clear KPIs, in a brand building way.
• Build, scale, and grow our TikTok Shop affiliate program to drive a robust amount of always-on content . You'll have a dedicated coordinator supporting execution, while owning the strategy and results.
• Storefront and catalog management: listings, pricing, promotions, and inventory sync.
• Livestream strategy and execution (TBC), plus Video/Live Shopping Ads.
• Identifying and fixing underperforming parts of the current channel setup, not just maintaining what exists.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Hands-on experience running or materially contributing to a TikTok Shop channel - creator/affiliate program experience is essential.
• Comfort owning a P&L-style view of the channel: GMV, conversion, AOV, and creator/affiliate ROI.
• A sharp, diagnostic approach - able to look at an existing channel, identify what's underperforming, and act on it quickly.
• Experience with livestream/LIVE commerce and Shop Ads (Spark Ads / Video Shopping Ads) is a strong plus.
• Comfortable in a fast-moving, metrics-driven environment with high ownership.
• Must be New York City-based and able to work in a hybrid model, with 3 days per week in the office.

Benefits

• Stock Options.
• Yearly Bonus Plan – Opportunity for annual performance-based bonus to recognize and reward your hard work.
• Generous Paid Time Off (PTO) – Including vacation days, holidays, and special wedding leave.
• 401(k) with Matching – Plan for your future with our competitive 401(k) matching program.
• Comprehensive Insurance – Choose from medical, dental, and vision plans tailored to support your health needs.
• Flexible Work Options – Flexible office hours and remote work opportunities.
• Individual learning budget - Supports your professional growth and enhances your skills and knowledge.
• Wellness Program – Access to fitness and wellness resources to support a healthy lifestyle.
• Employee Events & Celebrations – Enjoy team-building events, seasonal celebrations, and thoughtful gifts throughout the year.