Responsibilities

• Channel Growth and Management
• Develop and execute growth strategies for Shopify, Amazon, and TikTok Shop.
• Take ownership of each channel’s sales performance, marketing effectiveness, conversion rate, and profitability.
• Create annual, quarterly, and monthly channel plans aligned with company revenue and profit targets.
• Identify new growth opportunities through product launches, promotions, merchandising, advertising, content, and customer acquisition.
• Monitor competitors, pricing, promotions, marketplace trends, and platform policy changes.
• Prepare regular performance reports with clear analysis, insights, and recommended actions.
• Amazon Marketplace
• Manage the day-to-day performance of Amazon Seller Central.
• Optimize product listings, titles, bullet points, keywords, images, A+ Content, storefronts, variations, and category placement.

Requirements

• Four or more years of hands-on e-commerce or marketplace management experience.
• Demonstrated success growing sales on Amazon, Shopify, TikTok Shop, or comparable e-commerce platforms.
• Strong working knowledge of Amazon Seller Central and Amazon Advertising.
• Direct experience managing Shopify merchandising, promotions, analytics, and conversion improvement.
• Practical experience with TikTok Shop, creator partnerships, affiliate programs, social commerce, or performance content.
• Experience managing meaningful advertising budgets and making optimization decisions independently.
• Ability to analyze channel P&Ls, product margins, advertising costs, platform fees, discounts, returns, and fulfillment expenses.
• Strong Excel or Google Sheets skills and experience working with e-commerce analytics and reporting tools.
• Ability to move between strategy, data analysis, and hands-on execution.
• Strong project-management, communication, and cross-functional collaboration skills.

Preferred

• Experience with apparel, outdoor products, sportswear, or seasonal consumer goods.
• Experience managing both DTC and marketplace channels for the same brand.
• Proven experience improving Amazon organic ranking and advertising efficiency.
• Experience building TikTok Shop creator and affiliate programs.
• Familiarity with GA4, email and SMS platforms, marketplace analytics tools, and business-intelligence dashboards.
• Experience with inventory forecasting, seasonal promotions, and new-product launches.
• Experience managing agencies, contractors, creators, or junior team members.
• Fluency in English required; bilingual in English and Chinese preferred (communication with overseas vendors/logistics teams may be required via email and video conference)

Benefits

• Employee discount
• Paid time off
• Retirement plan