Responsibilities

• Architect and scale a creator-led growth ecosystem spanning Pro stylist creators and consumer creators.
• Partner with Consumer Engagement to build a UGC flywheel that fuels both organic and paid channels — creator content as the raw material for the full marketing engine, not just TikTok Shop.
• Ensure creator strategy is audience-first, culturally relevant, and performance-measured with clear attribution to downstream channel impact.
• Own the long-term social commerce roadmap.
• Identify emerging commerce opportunities across TikTok, Instagram, YouTube, and future platforms.
• Develop annual business plans and growth forecasts.
• Own TikTok Shop demand generation, revenue, and KPIs.
• Identify and build content creators, Pro community roster to drive content creation.
• Develop POV on Livestream opportunities and execute against to amplify.
• Manage assortment, merchandising, pricing, exclusives, bundles, and launches.

Requirements

• 5+ years in ecommerce, marketplaces, or social commerce.
• Deep TikTok Shop expertise.
• Strong analytical skills.
• Experience scaling affiliate and creator programs.
• Comfortable working in a high-growth environment.
• Experience working in the following platforms: Rakuten, LTK, ShopMy, TikTok Shop.
• Proven ability to plan and execute performance-driven affiliate campaigns.
• Analytical skills with experience using tools (e.g., Google Analytics, Measured, RetentionX, Shopify) to track and report on campaign performance.
• Strong analytical skills with a focus on data-driven decision-making and channel optimization.
• Experience working cross-functionally in complex organizations to align strategies and drive outcomes.