Director, Social Commerce at Kenvue | Summit, NJ | $191K/yr – $269K/yr

Kenvue

Director, Social Commerce

Summit, NJ (Hybrid)

$191K/yr – $269K/yrDirector/Executive8+ years expFull time

Posted 6 months ago

Job Summary

Drive social commerce strategy and growth on TikTok Shop and DTC, aligned with omnichannel goals.

Own social commerce strategy and performance roadmap.
Must-have: Over 8 years in digital commerce or performance marketing.
Standout: Lead creator‑led commerce and scale influencer programs.

Job Description

Responsibilities

Develop and own the social commerce strategy across TikTok Shop and DTC, aligned to overall digital commerce and brand objectives.
Define the role of social commerce within the broader omnichannel ecosystem, ensuring incremental growth and margin discipline.
Identify emerging platforms, formats, and monetization opportunities to future‑proof the social commerce roadmap.
Own TikTok Shop performance end‑to‑end, including assortment strategy, pricing, promotions, inventory coordination, and storefront optimization.
Partner with platform teams and internal stakeholders to unlock beta opportunities, feature adoption, and accelerated growth.
Establish best practices for live shopping, affiliate programs, and in‑app conversion optimization.
Lead creator‑led commerce strategy, including affiliate recruitment, performance management, and content frameworks.
Collaborate with brand, creative, and influencer teams to ensure content is optimized for both engagement and conversion.
Scale always‑on creator and affiliate programs while maintaining brand integrity and compliance.
Partner with paid media teams to align TikTok media investment with commerce outcomes (ROAS, CAC, LTV).

Requirements

Over 8 years of experience in digital commerce, social commerce, eCommerce, or performance marketing.
Direct experience managing TikTok Shop, influencer/creator networks, and/or social‑native DTC commerce.
Proven track record of driving revenue growth through content‑ and creator‑led commerce models.
Strong understanding of paid social, attribution, conversion funnels, and performance analytics.
Experience working cross‑functionally in fast‑paced, test‑and‑learn environments.

Benefits

Competitive Benefit Package*
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities
Kenvuer Impact Networks

Kenvue

3.6 Glassdoor

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

Founded in 2023

Summit, New Jersey, USA

19K employees (1,980 in marketing)

www.kenvue.com

64% recommend to a friend

61% CEO approval