Responsibilities

• Lead and implement growth strategy across TikTok Shop, Instagram Shop, Shopify, and emerging commerce platforms.
• Build and manage paid acquisition campaigns across TikTok, Instagram, Meta, and other relevant platforms.
• Create opportunities to increase sales through platform optimization, creator partnerships, paid campaigns, affiliate marketing, and promotions.
• Own performance goals tied to traffic, conversion, revenue, engagement, and customer acquisition.
• Lead and manage stores, including uploading and optimizing all products, and managing product and collection pages with a focus on search and discovery.
• Implement SEO strategies to increase organic traffic and product visibility, including optimizing for AI / agentic search
• Manage social storefronts : Build and maintain social commerce presence, including TikTok Shop, Etsy, Shop, Instagram Shop, and more.
• Develop strategies to distribute merch through creators, influencers, meme pages, community partners, advocacy groups, and cultural networks.
• Manage creator outreach , seeding plans, affiliate opportunities, and partnership-based distribution.
• Build scalable systems for creator-led promotion and community-driven sales.

Requirements

• 5+ years of experience in social commerce, e-commerce marketing, digital growth, product marketing, affiliate marketing, ad sales, or revenue-driving merchandise programs.
• Experience managing or growing platforms such as TikTok Shop, Instagram Shop, Shopify, or similar digital storefronts.
• Strong understanding of paid social, organic social, SEO, email, creator partnerships, affiliate programs, and platform-native content.
• Experience optimizing product listings, storefronts, and product pages to improve discovery and conversion.
• Experience with paid acquisition, including creative testing, audience targeting, budget management, performance analysis, and campaign optimization.
• Experience developing creator, influencer, affiliate, or partner distribution strategies that drive awareness, engagement, and sales.
• Familiarity with ad sales, sponsorships, brand partnerships, or co-branded revenue opportunities.
• Ability to analyze sales data, platform analytics, customer behavior, campaign results, and storefront performance.
• Strong understanding of social-first shopping behavior, platform algorithms, digital merchandising, and online community dynamics.
• Ability to collaborate across creative, campaign, partnerships, production, and fulfillment teams.

Preferred

• Experience with Printify, Printful, or similar merchandising platforms.
• Strong interest in cultural relevance and mission-driven commerce
• Experience working in fast-moving, culturally responsive environments

Benefits

• Salary Range: $120,000 - $150,000 plus incentives
• Full health, dental, and vision coverage.
• Remote-first team: candidates may live anywhere in the United States.
• Work at the intersection of culture, politics, creativity, and media.
• Collaborative, mission-driven environment focused on real-world impact.