Responsibilities

• Organic Social Strategy: Own and evolve Cariloha’s organic social strategy across TikTok, Instagram, YouTube, and emerging platforms
• Build and manage a forward-thinking, consistent content calendar
• Define content cadence, production priorities, and platform-specific strategies
• Align social content with campaigns, product launches, and key business initiatives
• Identify opportunities to grow audience, increase engagement, and drive revenue
• Own content performance, including engagement, virality, and conversion
• Lead content amplification strategy, including boosting and alignment with paid media
• Creative Direction & Brand Storytelling: Define content pillars and shape Cariloha’s social voice and visual identity
• Lead creative development from concept through execution
• Review and approve all social content prior to publishing

Requirements

• 5+ years of experience in social media, content creation, and video production
• Proven track record of growing and managing high-performing social channels
• Strong photography, videography, and editing skills (lighting, audio, post-production)
• Experience across TikTok, Instagram Reels, and YouTube (short- and long-form)
• Experience with live content or live commerce
• Deep understanding of social trends, algorithms, and audience behavior
• Ability to balance creative instinct with data-driven decision-making
• Experience working with creators and integrating UGC into brand ecosystems
• Strong organizational and project management skills
• Confident directing talent and providing creative feedback

Preferred

• Experience managing social, creator, or content teams is a plus
• Willingness to travel (30–40%)
• Remote considered for the right candidate

Benefits

• Medical, dental, vision, and life insurance
• 401(k) with company match
• Paid time off (PTO)
• Flexible work schedule
• Gym membership options
• Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
• Generous employee product discounts and annual product giveaways
• Company events, catered meals, and a fully stocked kitchen
• Annual one-on-one financial consulting