Director, SMB Product Marketing, Financial Value-Added Services

Responsibilities

• Define and scale the go-to-market operating model for SMB Financial Services.
• Refine launch frameworks, planning processes, governance, and cross-functional operating rhythms that support successful product commercialization.
• Partner with Product Management to incorporate customer, market, and commercial insights into product marketing
• Lead go-to-market planning and execution for new products, features, and strategic initiatives.
• Drive alignment across Product, Marketing, Sales, Analytics, Operations, Risk, Compliance, and Customer Support teams.
• Develop product positioning, messaging, and value propositions that clearly communicate merchant value.
• Create strategies that drive merchant acquisition, activation, engagement, retention, and portfolio growth.
• Define and monitor KPIs related to campaign success, product adoption, customer engagement, and business performance.
• Build strong relationships with internal stakeholders and external partners, including financial institutions, card networks, fintechs, and other strategic partners.

Requirements

• 10+ years of experience in SMB product marketing, go-to-market, growth, product management, strategy, or related functions.
• Proven experience building campaigns, developing collateral, and SMB communications/ messaging
• Experience launching and growing financial services, payments, fintech, banking, lending. Direct experience in SMB card marketing preferred.
• Strong understanding of product commercialization – what works in terms of SMB campaigns such campaign timing, collateral, content style, etc.
• Strong analytical and data-driven decision-making skills.
• Strong communication, presentation, and stakeholder management skills.
• Ability to influence senior leaders and drive alignment across diverse teams and organizations.
• Master’s degree or equivalent professional experience

Preferred

• Experience launching or managing marketing for credit card, commercial card, lending, or embedded finance products.
• Experience marketing products to small and medium-sized businesses.
• Experience working with card networks, issuing banks, fintechs, or payments providers.
• Experience developing partnership marketing and co-marketing programs.
• Experience leveraging analytics, personalization, and AI-driven marketing strategies.