Director - Small Business Site Marketing

New York City, NY (Hybrid)

$123K/yr – $215K/yrDirector/ExecutiveFull time

Posted 15 hrs ago

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Job Summary

Own and drive the U.S. Small Business Site Marketing and digital acquisition strategy, leading end-to-end customer journeys and cross-functional collaboration to deliver growth.

Oversee the Small Business digital storefront experience on americanexpress.com
Partner with Enterprise Digital, Product, UX and Analytics to shape the roadmap and investments
Lead site marketing, SEO, content, personalization, experimentation, and performance optimization

Job Description

Responsibilities

Lead the digital acquisition strategy for the U.S. Small Business prospect website, overseeing the end-to-end customer shopping experience across americanexpress.com.
Define the strategic vision for how prospective customers discover, evaluate, and apply for our suite of Small Business products, ensuring every digital touchpoint delivers a best-in-class, personalized experience that drives acquisition and long-term business growth.
Drive the overall Site Marketing strategy, including ecommerce experience, digital merchandising, SEO, content strategy, personalization, experimentation, and performance optimization.
Serve as the business owner for the Small Business digital storefront and partner with Enterprise Digital, Product, Technology, UX, Analytics, and other teams to shape the product roadmap, influence investment priorities, and evolve the customer experience through data-driven insights and innovation.
Lead a high-performing team while influencing senior stakeholders across the organization to deliver measurable business results.

Requirements

The ideal candidate is a strategic digital leader with strong business acumen, and a passion for using customer insights, analytics, and emerging technologies to transform digital experiences.
This individual will lead a high-performing team while influencing senior stakeholders across the organization to deliver measurable business results.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US

79K employees (3,751 in marketing)

www.americanexpress.com

81% recommend to a friend

88% CEO approval