Head of Marketing - Remote, USA
Formic
USA (Remote)
$145K/yr - $220K/yrIn-houseFull-timeSenior level
3 hrs ago
Director - Single-Family Marketing
District of Columbia, USA (Hybrid)
$155K/yr – $209K/yrDirector/Executive8+ years expFull time
Posted 2 weeks ago
Job Summary
Own and lead the Single-Family marketing strategy and portfolio, aligning resources with enterprise objectives and driving cross-functional initiatives to improve customer engagement and growth.
- Strategic marketing leadership and governance
- Cross-functional collaboration and portfolio execution
Job Description
Responsibilities
- Serve as the Strategic Marketing Leader for Single-Family
- Serve as the primary marketing advisor to Single-Family leadership and represent Marketing in business planning and governance.
- Lead the annual Single-Family marketing strategy, plan, and budget.
- Translate business objectives and customer insights into measurable marketing priorities, growth opportunities, and market strategies.
- Align marketing resources against high-priority business initiatives and enterprise objectives.
- Lead integrated marketing plans that support customer engagement, awareness, adoption, education, and business growth.
- Partner with product, platform, policy, servicing, and sales teams to support strategic initiatives and customer adoption.
- Ensure marketing investments are connected to business objectives and customer outcomes.
- Help position Fannie Mae as a trusted partner within the housing finance ecosystem.
- Oversee the prioritization, planning, and execution of the Single-Family marketing portfolio.
Requirements
- 8 years of experience in a Marketing leadership role with significant experience in marketing, business strategy, customer engagement, communications, business development, and consulting.
- Financial services, housing finance, mortgage, banking, fintech, or related industry experience.
- Experience managing teams and developing talent.
- Experience translating business objectives into actionable, integrated marketing strategies and programs.
- Experience aligning marketing strategy with enterprise growth and customer objectives.
- Experience working in a matrixed environment and driving outcomes through influence.
- Strong executive presence and extensive experience presenting strategies, results, and recommendations to senior leaders.
- Strong written and verbal communication skills.
- Bachelor's degree or equivalent experience.
- Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.
Preferred
- Experience working directly with executive leadership teams.
- Experience managing marketing portfolios, prioritization frameworks, and operating plans.
- Experience leading organizational change and transformation initiatives.
- Data-driven decision-making and performance measurement experience.
Fannie Mae
Fannie Mae creates opportunities for people to buy, refinance, or rent a home. We are a leading source of mortgage financing in all markets and at all times. We ensure the availability of affordable mortgage loans. The financing solutions we develop make homeownership and workforce rental housing a reality for millions of people. The work we do helps maintain the 30-year fixed-rate mortgage, which has dominated the housing market since the 1950s. This popular mortgage loan makes committing to purchasing a home easier. It gives homeowners stability and peace of mind by providing predictable mortgage payments over the life of the loan.Fannie Mae provides a reliable source of affordable mortgage credit that supports homebuyers and renters across the country. We continue to innovate and promote a stronger, safer, and more efficient housing finance system to support more opportunities for homebuyers and renters in communities throughout the nation.Join us to help shape the future of housing: http://fanniemae.com/careers.This LinkedIn company page is moderated. Before joining the conversation, please review our Social Media Guidelines: https://www.fanniemae.com/stay-connected.
Founded in 1938
Washington, District of Columbia, USA
12K employees (373 in marketing)
Salaries
Posted range
$155K/yr – $209K/yr
Taken straight from the job posting.
Links
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