Director, Shopper Marketing, Advanced Hydration

Responsibilities

• Be the marketing lead & counterpart to the respective Customer Team/Retailer by collaborating and building effective Shopper Marketing plans that will result in meeting or exceeding our retailer business goals.
• Lead & collaborate with the Customer Marketing VP, Director of Shopper Strategy, Category Management Department, on the development of the foundational retailer marketing strategy, tactical implementation, and optimizations that will deliver on our sales & marketing goals.
• Design & execute comprehensive, annualized shopper marketing plans for the U.S. domestic market in scope that deliver on our Channel, Retailer and Brand Marketing objectives.
• Responsible for managing the project life cycle for all Retailer Shopper Marketing programs from a to z; including but not limited to Initiation, Planning, Execution, Monitoring, Controlling, Analysis & Reporting.
• Responsible for creating & maintaining a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items.
• Directly manage a working budget of $4M+ dollars with real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews.
• Directly manage the media agency and push for performance updates, real time optimizations and high performing campaigns.
• Be the subject matter expert to the company on your respective channels, retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all Advanced Hydration entities follow said policies.
• Build & foster genuine relationships with key retailer counterparts and stakeholders that result in creating synergy, new opportunities to accelerate our business goals, identifying & developing novel programming/tactics to activate at top customers.
• Organize and steward joint planning for all key customer programs by engaging directly with the Corporate Marketing, Field Marketing & Commercial teams by collaborating on strategic pivots, national/ divisional/regional opportunities, that will vary by geography but will result in generating favorable results that deliver on our overall retailer & business goals.

Requirements

• Bachelor’s Degree Required
• Minimum 7+ Years Experience in Shopper Marketing or related field Marketing discipline required
• Expert knowledge & fluency for convenience retail channel and respective relevant retail media networks
• Residence within the Nashville, TN or Atlanta, GA area is required (within 50 miles)
• Professional level proficiency with the Microsoft Office suite of products including PowerPoint, Excel, Word.
• Position requires travel as necessary (25%) by car and plane, including both local and neighboring geographic territories.
• Must hold and maintain a valid driver's license and be able to drive long distances.
• Motor Vehicle Records must satisfy Company standards per Driving Policy.