Digital & Shopper Marketing Manager

Responsibilities

• Own the daily management and optimization of all paid digital marketing campaigns across Meta (Facebook & Instagram), YouTube, and additional social and digital advertising platforms, ensuring campaigns are actively monitored and adjusted to drive performance.
• Execute campaign strategy including audience targeting, creative rotation, budget pacing, bidding adjustments, and A/B testing to continually improve ROAS and other key performance indicators.
• Manage Instacart advertising activity on a daily basis, including sponsored product placements, featured product ads, and display campaigns, optimizing for in-platform conversion and ROAS.
• Oversee digital advertising on last mile delivery platforms including Uber Eats, Grubhub, DoorDash, and others, ensuring brand presence is optimized for discoverability and conversion within each platform’s ad ecosystem.
• Continuously explore, vet, and initiate new digital marketing opportunities, staying ahead of platform updates, emerging ad formats, and industry trends to recommend and test new channels that can drive incremental growth.
• Ensure all digital creative assets are trafficked accurately and on schedule, working cross-functionally with the creative team to align ad content with campaign objectives and brand standards.
• Own the daily management and optimization of digital shopper marketing campaigns across retail media networks and performance-based platforms including Roundel (Target), 8451 and KPM (Kroger), Albertsons Media Collective, Criteo, Shipt, Merryfield, Ibotta, Fetch, and additional retailer-specific digital platforms.
• Develop and execute retailer-specific digital media strategies that align with retail promotional calendars, new item launches, and key seasonal windows to drive trial, repeat, and household penetration at shelf.
• Manage search and performance campaigns within each retail media platform, including keyword strategy, bid management, audience targeting, and campaign pacing to ensure efficient spend and maximum in-store and online sales impact.
• Partner closely with the sales team and CMO to ensure digital shopper activity is aligned with trade priorities, retailer relationships, and distribution goals.

Requirements

• 6 to 10 years of hands-on experience in digital marketing and/or digital shopper marketing, with direct platform management experience required; CPG or F&B background strongly preferred.
• Demonstrated proficiency managing paid social campaigns on Meta Ads Manager and YouTube, including campaign build, audience strategy, creative testing, and bid optimization.
• Hands-on experience with retail media platforms including Roundel, 8451/KPM, Albertsons Media Collective, Criteo, Instacart Ads, and/or similar retailer-specific digital ad platforms.
• Familiarity with digital promotional platforms including Ibotta, Fetch, Merryfield, Shipt, and last mile delivery advertising on Uber Eats, Grubhub, or similar platforms.
• Experience managing a Shopify website including product page updates, content management, and general site maintenance; familiarity with store locator tools or similar platforms is a plus.
• Strong analytical skills with the ability to pull, synthesize, and present performance data across multiple platforms and translate it into clear, actionable recommendations.
• Highly organized self-starter with the ability to independently manage multiple campaigns and platforms simultaneously in a fast-paced, lean team environment.
• Proficiency with reporting tools and platforms; experience building dashboards or working within analytics tools is a plus.
• Collaborative communicator who can work effectively cross-functionally and represent digital and shopper marketing priorities clearly to leadership.
• Bachelor’s degree in Marketing, Business, or a related field.