Director, SEO

USA (Remote)

$183K/yr – $223K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global SEO and AI visibility strategy for OutSystems, including AEO/GE O, AI Overviews, and cross-platform off-site signals, with a migration to Webflow and a new measurement framework.

  • Must-have: 7–10 years leading B2B SEO with content, technical, and data-driven scope.
  • Standout: Directly shaping LLM citation strategies and AI training signals across multiple platforms.

Job Description

Responsibilities

  • Define and Own Our AEO/GEO/SEO Strategy: Develop and champion a multi-year global strategy that maximizes traffic and conversions across traditional SEO and emerging Answer Engine Optimization (AEO) landscapes.
  • Dominate AI Overviews & LLMs: Develop and execute strategies to maximize inclusion in Google AI Overviews and secure citations as a primary "source of truth" in AI-generated answers across ChatGPT, Perplexity, and Gemini.
  • Off-Site Property Authority: Own our visibility across the platforms that feed LLM training signals. You will optimize off-site properties like Wikipedia, Reddit, G2, LinkedIn, YouTube, and AWS Marketplace. You will ensure our messaging transitions from our low-code history to an "AI-powered application platform" , recognizing that platforms like Reddit are cited in 21-22% of all AI answers.
  • Technical SEO & Platform Migration: Lead the organic search strategy for our Q1/Q2 migration to Webflow. You will provide guidance on technical governance, site-wide crawl efficiency, structured data (JSON-LD), and complex indexation troubleshooting.
  • Cross-Functional Evangelization: Act as a strategic consultant for our Brand, Product Marketing, Corporate Communications, DevRel, and Community teams. You will help them understand how their work feeds the LLM training signal and compounds over time.
  • Next-Generation Measurement: Build and own a measurement framework with organic customers as the north star. You will track new success metrics beyond clicks, including "Share of Model," citation triggers, and AI referral traffic.

Requirements

  • Proven SEO Leadership: 7-10 years of building and scaling organic growth programs at B2B companies, with real command across content architecture, entity authority, technical SEO, and structured data.
  • AEO & GEO Expertise: Demonstrated expertise in Generative Engine Optimization (GEO) and a deep understanding of how LLMs retrieve, "chunk," and cite content. You've been tracking citations and testing how content structure affects LLM outputs.
  • Technical SEO Mastery: Expert knowledge of technical SEO (Schema, JSON-LD, site architecture) and proficiency with enterprise tools. Experience managing website migrations is highly preferred.
  • Data & AI Tooling: Experience with AI visibility tracking tools such as Profound, Brand Radar, or similar platforms used to measure brand presence across answer engines. Expected experience with standard SEO tools such as SEMRush, Ahrefs, Google Search Console, Google Analytics
  • Cross-Functional Instincts: You have driven alignment with content, brand, product, and engineering teams, and you understand intuitively that everything the company does feeds organic visibility.

Preferred

  • Experience managing website migrations is highly preferred.

Benefits

  • A company at the vanguard of the agentic revolution, where we don’t just react to AI innovation—we architect it. Joining OutSystems means stepping onto a high-growth rocket ship that combines the fearless agility of a startup with the sophisticated, global foundation of an enterprise powerhouse.
  • Real growth opportunities. We don't just talk about development; we invest in it through structured programs designed to scale your expertise. Whether you are aiming for vertical progression, exploring lateral moves into new domains, or mastering specialized AI skills through our Professional Development Fund and Internal Mobility Program, we provide the resources to get you there.
  • A global collective of world-class talent, where you’ll collaborate with enterprise software legends and sought-after thought leaders. At OutSystems, our industry experts aren't just visionaries—they are accessible, approachable mentors who are deeply invested in your growth as we architect the agentic future together.
  • OutSystems nurtures an inclusive culture where talented individuals from all backgrounds are empowered to learn, experiment and make an impact. . We believe that driving our next phase of growth requires the radical creativity that only comes from diverse perspectives. We are committed to building a team as global and diverse as the organizations we serve, ensuring every individual can perform to their full potential. As an equal opportunity employer, all qualified applicants receive equal consideration regardless of race, origin, religion, sex, sexual orientation, gender identity, disability, veteran status, or any other protected status.
OutSystems logo

OutSystems

OutSystems is a global leader transforming how companies innovate through software, empowering IT leaders with a better way to build the software that matters most. The OutSystems platform helps companies develop, deploy, and maintain mission-critical applications and agents by unifying and automating the entire software lifecycle. With OutSystems, organizations leverage generative AI to deliver software instantaneously, adapt faster to changing requirements, and reduce technical debt by building on a future-proof platform. Helping customers achieve their business goals by addressing key strategic initiatives, OutSystems delivers software up to 10x faster than traditional development. Recognized as a leader by analysts, IT executives, business leaders, and developers around the world, global brands trust OutSystems to tackle their impossible projects and turn their big ideas into software that moves their business, people, and the world forward. Founded in 2001, the company’s network spans more than 750,000 community members, over 500 partners, and active customers in 80 countries across 21 industries. Learn more at www.outsystems.com.Subscribe to our monthly Developer Newsletter for updates on upcoming events and training, hand-picked technical resources, and much more: https://www.outsystems.com/developer_newsletter/

Founded in 2001
Boston, Massachusetts, USA
2K employees (185 in marketing)