Director of SEO at NRG MGMT LLC | Palm Beach County, FL | $120K/yr – $140K/yr

Director of SEO

Palm Beach County, FL (On-site)

$120K/yr – $140K/yrDirector/Executive6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and scale the SEO function across a five-site portfolio in healthcare, aligning local, technical, and content strategies to drive leads and admissions.

Lead multi-domain SEO across five facilities and four states.
Collaborate with in-house PPC to deliver unified attribution and measurable outcomes.

Job Description

Responsibilities

Organic search strategy and execution across five facility websites in four states
Multi-domain portfolio management — audit, prioritize, and build a network SEO strategy including long-term consolidation planning
Local SEO across all five locations — Google Business Profile, citations, local pack performance, and compliant review generation
Technical SEO — full site health ownership across all five domains, schema markup, Core Web Vitals, and crawl management
Content strategy — E-E-A-T-aligned content programs with clinician contributors; YMYL compliance built in from the start
Cross-channel strategy with in-office PPC team — shared keyword intelligence, landing page collaboration, and unified attribution reporting
Executive reporting — monthly dashboards tying organic performance directly to leads and admissions
Competitive intelligence across all five markets
Building the SEO function over time — tool stack, processes, and eventually junior headcount

Requirements

6–10+ years of SEO experience with multi-site or multi-domain portfolio ownership
Behavioral health, addiction treatment, or healthcare vertical experience — this is a requirement, not a preference
Demonstrated ability to build or rebuild an SEO function from the ground up
Deep technical SEO proficiency — audits, remediation, and developer communication without handholding
Local SEO mastery across multiple simultaneous locations
Proven PPC collaboration — you have worked alongside a paid team and built cross-channel strategy together
Full attribution fluency — you connect organic performance to business outcomes
Executive communication skills — clear, confident presenter to leadership
Based in or willing to relocate to South Florida Boca Raton Area
LegitScript familiarity and HIPAA marketing awareness strongly preferred