Responsibilities

• Team leadership and development. Managing, coaching, and performance managing the SEO team. Building the career matrix, training, and enablement programs that keep the team current and give people a path to grow into.
• Process and quality. Defining how the team works, from deliverable standards and QA cadence to how AI fits into research, production, and review. Making quality consistent across a large book rather than dependent on individuals.
• Capacity and segmentation. Deciding how the team is organized against different customer profiles, whether by account or by function, and building a capacity model that ties account load to the headcount plan instead of setting it after hiring.
• Search strategy. Owning our approach to local SEO and AI-search visibility, and the standards for enterprise and multi-location clients.
• Cross-functional partnership. Working with Client Success and Paid Ads on cohesive strategies, and stepping directly into high-value client relationships, escalations, and renewal-risk conversations when they need it.
• Reporting. Building reporting that determines account load and priorities, and presenting performance to senior leadership in terms of retention and revenue, not only search metrics.

Requirements

• Experience directly managing an SEO team of 5 or more people
• Expert-level knowledge of best practices for local SEO and AI-search visibility, including Google Business Profile and local listing management at scale
• Experience running SEO for the SMB segment at volume, across a large base of concurrent accounts
• Experience managing enterprise or multi-website, multi-location clients
• A history of performance managing team members, building inter-team culture, and developing a career matrix that you used to promote and grow people
• Experience building training and enablement programs that keep a team on the cutting edge
• Experience defining and optimizing team process and workflows, including incorporating AI into SEO workflows
• Experience segmenting a team by account versus function, and by customer profile
• Experience with customer base reporting mechanisms to determine account load and priorities
• Strong working experience with Jira or a comparable project management system

Preferred

• Dental industry or closely adjacent industry experience
• Experience with pod-organizational structures, for example assigning one SEO manager to an Account Director
• Agency-side experience managing a high volume of concurrent accounts
• Experience with integrated organic and paid search strategy
• Familiarity with dental practice website platforms, PMS integrations, and healthcare directory ecosystems

Benefits

• Health, Dental, Vision, Unlimited PTO, and 401k