Responsibilities

• Develop and execute a forward-thinking organic search strategy and roadmap for Neighborly brands, including budget management and traffic/lead forecasting.
• Define and enforce organic best practices and content guidelines across internal teams and external vendors, ensuring compliance with Google and Large Language Models (LLM) standards.
• Lead, mentor, and retain a high-performing team of organic search managers and specialists; foster a culture of excellence and continuous learning.
• Direct optimization strategies across on-page, off-page, technical SEO, and schema markup; share insights with paid media and content teams for holistic performance.
• Serve as the Subject Matter Expert for website development, migrations, and technical SEO metrics such as Core Web Vitals and site speed.
• Provide thought leadership on industry trends, Google algorithm updates, and LLM advancements to internal stakeholders and franchise owners.

Requirements

• 10+ years in SEO leadership roles with a proven track record of strategic thinking, expertise in Google Business Profile optimization, and passion for emerging technologies such as LLMs
• Proven experience managing, hiring, and mentoring SEO teams, including remote team members
• Hands-on experience with tools like SEMrush, Botify, Screaming Frog, Ahrefs, SEO Radar, and Local Falcon
• Deep expertise in on-page, technical SEO, backlink strategies, and understanding of search engine and LLM ranking factors
• Strong analytical skills with proficiency in tools such as Accuranker, Google Analytics, and Google Search Console
• Exceptional communication skills with the ability to present complex concepts to diverse audiences
• Strong negotiation skills and experience managing vendor relationships to achieve KPIs within budget
• Bachelor's Degree in Digital Marketing; or a related field

Benefits

• Equity and bonus opportunities