Responsibilities

• Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO)
• Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs
• Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI
• Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression
• Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance
• Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies
• Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders
• Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement
• Establish clear performance expectations, KPIs, and career development pathways
• Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices

Requirements

• 7+ years of SEO experience in a marketing agency setting
• 5+ years of people management experience, leading, mentoring, and developing SEO or digital marketing teams
• Expert knowledge across SEO disciplines, including technical SEO, on-page optimization, local SEO, and off-page/link-building strategies
• Proven ability to develop and execute SEO strategies that drive traffic, rankings, and revenue growth for client businesses
• Demonstrated thought leadership in the SEO industry, with the ability to contribute strategic insights, educate clients, and represent the agency's expertise
• Track record of leading experimentation and performance testing to improve SEO, content, email, and social marketing
• Experience leveraging AI to improve efficiency, scale delivery, or enhance margins
• Strong perspective on AI’s impact on search, including how evolving search experiences, SERP features, and generative AI will influence SEO strategy and content initiatives
• Experience building scalable systems and processes from the ground up
• Strong executive presence with the ability to make thoughtful decisions in a fast-paced agency environment

Preferred

• Experience with call-driven service industries preferred
• Experience marketing for home service companies (e.g., HVAC, plumbing, electrical, or similar verticals) strongly preferred

Benefits

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year