Responsibilities

• Own search performance across Organic, Google Maps/Local, and AI-answer visibility; design and operate agentic AI workflows powering all three.
• Hands-on, build-it role blending modern SEO/GEO strategy, AI-workflow engineering, and team leadership.
• Collaborate with an AI agent system that diagnoses clients, analyzes competitors, drafts on-site/content fixes, and assembles citations and reporting.
• Engineer workflows, provide expert judgment and approvals the agent cannot, and turn output into rankings and leads.
• Lead and mentor the SEO team and partner with content, design, development, and account management.
• Own performance across three tracks with distinct workflows and metrics: Organic (Ahrefs, GSC), Google Maps/Local (GBP, citations, NAP, reviews, BrightLocal), and AEO/GEO (AI visibility).
• Continuously improve AI-driven SEO workflows: skills, tool connections (Ahrefs, BrightLocal, GSC, WordPress, Wrike, Notion), prompts, quality checks, and automations.
• Be the human in the loop: review agent recommendations and content, approve on-site changes, authorize link/citation spend, ensure attorney-advertising and E-E-A-T compliance, and move work from staging to production.
• Run diagnosis-action-measurement loops for each client to recover rankings and leads by fixing on-site/content and identifying recoverable keywords.
• Lead deep competitor analysis in Ahrefs and translate findings into a prioritized plan.
• Own the link and citation program within budget, tracking renewals, credentials, and NAP consistency.
• Audit tracking and reconcile keywords/configurations across Wrike, BrightLocal, Ahrefs, and internal docs; fix outdated targets rather than assuming current data is correct.
• Define and report metrics that matter, including AI-visibility KPIs, and build client dashboards that tie ranking moves to leads.
• Lead and mentor the SEO team, set standards and SOPs, and collaborate across content, design, development, and account management.
• Stay ahead of AI search, test new tactics, and adapt the playbook as Google and AI engines evolve.