Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with the organization's goals and objectives.
• Identify target audiences and create content plans to increase engagement, followers and brand awareness.
• Lead and manage the social media and influencer marketing team; set clear objectives, provide guidance, foster collaboration and career growth, and evaluate team performance.
• Maintain brand consistency across all social media platforms and ensure messaging aligns with the organization's brand identity.
• Stay on the pulse of emerging social media trends, technologies, and best practices.
• Cultivate and maintain relationships with journalists, editors, and bridal + fashion + lifestyle media outlets to secure positive coverage and manage media inquiries.
• Develop and execute a comprehensive public relations strategy, proposing feature stories and interviews in key publications to maximize Azazie’s brand exposure and drive awareness towards the brand’s commitment to size, inclusivity, fashion, affordability and innovation.
• Act as a spokesperson; manage media inquiries and press releases/interviews
• Support product launches with strategic communication plans throughout PR and social
• Provide direction to PR agencies

Requirements

• Bachelor's degree in marketing, public relations, communications, or a related field
• 9+ years in social media, influencer marketing, preferably in a leadership role.
• Excellent written and verbal communication skills.
• Demonstrated ability to develop and execute successful PR and influencer marketing campaigns.
• Strong media relations skills and established media contacts a plus
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent leadership and team management skills.
• Strong networking and relationship-building abilities.

Benefits

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Parking/Commuter reimbursement
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events