Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with the organization's goals and objectives. Identify target audiences and create content plans to increase engagement, followers and brand awareness.
• Lead and manage the social media and influencer marketing team; set clear objectives, provide guidance, foster collaboration and career growth, and evaluate team performance.
• Maintain brand consistency across all social media platforms and ensure messaging aligns with the organization's brand identity.
• Stay on the pulse of emerging social media trends, technologies, and best practices.
• Oversee direction and strategy for PR and influencer related events and activations.
• Monitor efforts of PR teams to cultivate media relationships, and partnerships with like-minded brands and licensing deals.
• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) and metrics. Analyze data and provide regular reports to senior management, highlighting key performance indicators and recommendations for improvement.
• Other Duties as assigned

Requirements

• Bachelor's degree in marketing, public relations, communications, journalism, or a related field
• 6+ years in social media and influencer marketing, preferably with progressive experience from hands-on to leadership role.
• Experience in the apparel/fashion industry.

Preferred

• Strong networking and relationship-building abilities
• Knowledge of industry regulations and ethical standards
• Strong understanding of public relations strategies, techniques, and best practices is preferred

Benefits

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Parking/Commuter reimbursement (LA based employees only)
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events