Responsibilities

• Own Candela's Paid Search strategy, roadmap, and performance across relevant markets, products, and customer segments.
• Develop campaign and investment strategies aligned with lead generation, pipeline, revenue, and broader business objectives.
• Manage Paid Search budgets and continuously optimize investment based on performance, efficiency, lead quality, and downstream business impact.
• Oversee campaign architecture, keyword strategy, bidding strategies, audience targeting, ad copy, extensions, landing page alignment, and conversion optimization.
• Partner with agency teams to continuously test and optimize campaigns while maintaining clear performance expectations and accountability.
• Identify opportunities to expand search coverage across new products, audiences, geographies, and search platforms.
• Monitor competitive search activity, auction dynamics, search trends, and changes to platform capabilities.
• Partner with Analytics and Marketing Operations to improve conversion tracking, attribution, and visibility into Paid Search's impact on pipeline and revenue.
• Own Candela's SEO strategy and roadmap with responsibility for increasing qualified organic visibility and traffic.
• Develop keyword and topic strategies based on customer search behavior, product priorities, competitive opportunities, and business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, Digital Media, or a related field from an accredited institution.
• Minimum seven (7) years of experience across Paid Search, SEO, performance marketing, or digital acquisition, with demonstrated responsibility for strategy and business performance.
• Deep expertise with Google Ads and strong understanding of Microsoft Advertising and other relevant paid search platforms.
• Strong understanding of Paid Search campaign architecture, bidding strategies, keyword management, audience targeting, conversion tracking, optimization, and budget management.
• Demonstrated experience developing and executing enterprise SEO strategies across technical SEO, on-page optimization, content strategy, keyword research, internal linking, and structured data.
• Strong understanding of emerging AEO, generative AI search, LLM visibility, and how search behavior is evolving beyond traditional search engines.
• Experience with Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar search and analytics platforms.
• Familiarity with AI search and visibility measurement platforms and emerging technologies used to understand brand representation across AI-generated search experiences.
• Working knowledge of technical SEO concepts including HTML, JavaScript rendering, schema markup, crawlability, indexation, redirects, canonicalization, XML sitemaps, robots.txt, Core Web Vitals, and website architecture.
• Strong understanding of conversion tracking, attribution, marketing funnels, and the relationship between media performance, lead quality, pipeline, and revenue.