Director Search Engine Optimization at Shooki | Detroit, MI

Director Search Engine Optimization

Detroit, MI (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive Shooki’s SEO strategy as an early-stage, remote role, leading keyword research, on-page and technical SEO, and CRO while partnering on content and growth initiatives.

Must-have: Strong SEO and analytics experience with tools like Google Analytics, Search Console, and Ahrefs/SEMrush
Remote startup environment with ownership of cross-functional SEO projects
Focus on content, local/brand SEO, and scalable growth for a consumer app

Job Description

Responsibilities

Lead and shape the overall SEO strategy for Shooki
Conduct keyword research , search intent analysis , and competitive SEO analysis
Identify opportunities to improve organic search rankings , website traffic , and search visibility
Optimize website content for on-page SEO , including title tags, meta descriptions, headers, internal linking, and keyword placement
Partner on content marketing strategy to support SEO content creation , blog strategy , landing page optimization , and organic acquisition
Monitor and report on performance using Google Analytics , Google Search Console , and other SEO tools
Evaluate technical SEO opportunities, including crawlability, indexing, site speed, mobile SEO, and user experience improvements
Support local SEO , brand SEO , and broader digital growth marketing initiatives as the company expands
Analyze user behavior and recommend conversion rate optimization (CRO) improvements
Stay current on SEO trends , Google algorithm updates , AI search trends , and evolving best practices in search marketing

Requirements

Experience or strong interest in SEO , search engine optimization , organic marketing , or digital marketing
Knowledge of keyword research , on-page SEO , technical SEO , content SEO , and organic search strategy
Familiarity with Google Analytics , Google Search Console , Ahrefs, SEMrush, or similar SEO analytics tools
Understanding of website performance , search rankings , traffic analysis , and conversion optimization
Strong analytical thinking, problem-solving, and communication skills
Comfortable working independently in a remote startup environment
Excited by startup marketing, growth strategy, consumer apps, and building something from an early stage
Leadership, collaboration, and project ownership mindset
Experience with SEO for startups , local search , mobile-first content , or content strategy is a plus