Director, RISE Lifecycle Marketing & Loyalty at Green Thumb | Chicago, IL | $150K/yr – $180K/yr

Green Thumb

Director, RISE Lifecycle Marketing & Loyalty

Chicago, IL (Hybrid)

$150K/yr – $180K/yrDirector/Executive10+ years expFull time

Posted 6 months ago

Job Summary

Drive paid media and loyalty programs to acquire and retain customers using data-driven, cross-channel strategies.

Own end-to-end paid media and loyalty CRM initiatives across Meta, Google Ads, and others.
Must-have: 10+ years in consumer insights/strategy with senior leadership and digital marketing experience.
Standout: Leadership of loyalty/CRM campaigns with omnichannel journeys and data-driven personalization at scale.

Job Description

Responsibilities

Develop, execute, and optimize paid marketing strategies across key digital channels including Meta properties, Google Ads, and others.
Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic & owned media channels.
Identify and test new channels to continue to meet or exceed established critical metrics.
Manage relationships with external partners, agencies, or vendors involved in campaign or tech stack development.
Help manage advertising and loyalty budgets to maximize ROI and ensure efficiency in spending.
Create, analyze, and report on performance metrics for campaigns and loyalty, identifying actionable insights to optimize future initiatives.
Ability to present to senior leadership, translating data and results succinctly and effectively.
Drive segmentation and dynamic content strategies to target new consumers for reward member enrollment, as well as existing shoppers based on behavior, preferences and lifecycle stages.
Monitor and ensure proper attribution and tracking through tools like Google Analytics, Facebook Pixel, and other marketing attribution platforms.
Continuously explore new growth opportunities through emerging paid channels.

Requirements

10+ years as a consumer insights/strategist or a hybrid set of experiences in marketing/brand management, media/channel management, and consumer research/analytics at either a consumer products company or marketing agency.
5+ years in senior leadership.
Bachelor’s degree in Marketing, Decision-Science, or related field required; MBA Preferred.
Strong background in digital marketing; understands the ecosystem of the Shopper Journey.
Experience creating segmentation, audience profiles, and integrating data with Business Intelligence tools and platforms.
In-depth understanding of the digital media landscape and ad types across SEM/PPC, display, video and native placements.
In-depth understanding of SEM/PPC campaign creation and management.
Experience in creating multi-channel media plans in support of eCommerce objectives.
Adaptive and quickly fluent in the use of digital marketing tools and collaborative platforms (CRM, Sharepoint, AnnexCloud, Tableau, etc.).
Thoughtful leader who knows how to effectively manage, cultivate, mentor and inspire a group of individuals to consistently produce their best work.

Nice To Have

MBA Preferred.
Knowledge of and/or experience with the Cannabis industry is a plus.

Green Thumb

You can check out growing edible plants & organic veggies:-https://www.facebook.com/GreenThumbSG/Some reviews and feedback:-https://www.facebook.com/GreenThumbSG/reviews/?ref=page_internal

Singapore, SGP

3 employees (1 in marketing)

greenthumb.sg