Responsibilities

• Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement.
• Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale.
• Oversee vendor/agency relationships and coordinate in-house and outside marketing support
• Represent revenue marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy.
• Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle
• Guide your team’s development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets.
• Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment.
• Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal
• Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
• Run data-informed experiments to uplevel our campaigns

Requirements

• 6-8 years of B2B demand generation/revenue marketing experience in a SaaS environment
• +2 years of people leadership experience
• Demonstrated understanding of the MarTech landscape. You can learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, AI, attribution, event platforms and work across CRM)
• Experience leveraging multiple digital channels including paid media to drive outcomes
• Data-driven and committed to experimenting to improve and optimize programs for success
• Strong project management and entrepreneurial skills to lead complex projects
• Strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
• Meticulously organized with an ability to work and demonstrate grace under pressure
• Ability to thread planning critical work with the right time to pivot due to results or strategy
• Love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful

Preferred

• You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
• You’re on a professional journey to understand the world of AI and how it can be used to elevate the quality and performance of you and your team

Benefits

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul.
• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
• Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes an employer match to help you build long-term financial security.
• Time Off: Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.