Own revenue marketing with direct pipeline responsibility, ABM across direct and partner channels, and an AI-enabled playbook that automates workflows and improves buyer journey outcomes.

• Revenue Marketing Ownership: accountable for qualified pipeline, customer acquisition, and commercial growth across direct and partner funnels.
• ABM and Demand: design integrated programs across direct sales and strategic verticals to drive measurable pipeline and revenue lift.
• AI Enablement: lead the AI roadmap to automate repetitive tasks and apply AI across the buyer journey for faster conversion.

Responsibilities

• Owns corporate revenue marketing strategy with direct accountability for qualified pipeline, customer acquisition, and commercial growth
• Designs and executes integrated demand generation and account-based marketing (ABM) programs across direct sales and strategic vertical channels
• Leads the AI revenue enablement roadmap to automate repetitive workflows and deploy AI capabilities across the entire customer journey
• Develops scalable partner marketing initiatives and collaborates with channel leadership to drive measurable, partner-sourced revenue
• Partners with Sales and Revenue Operations to align cross-functional growth initiatives and support sales enablement through targeted content and buyer insights
• Establishes measurable KPIs and attribution tracking across the buyer journey to continuously optimize marketing spend efficiency
• Owns the evaluation and evolution of the core marketing technology ecosystem to ensure data quality, robust reporting, and commercial system integration
• Builds, mentors, and develops a high-performing marketing organization focused on clear strategic priorities and measurable business outcomes
• Fosters an organizational culture centered on responsible AI adoption, continuous learning, and rapid marketing experimentation
• Formulates annual marketing strategies, budgets, and investment priorities to deliver data-backed growth recommendations to executive leadership

Requirements

• 5+ years of progressive B2B payments marketing experience with demonstrated revenue accountability
• Minimum 3 years leading high performing marketing organizations
• Proven success building measurable demand generation programs that drive qualified pipeline and revenue growth
• Experience supporting both direct sales and partner/channel organizations
• Strong understanding of revenue operations, marketing analytics, attribution, funnel optimization, and commercial performance measurement
• Demonstrated experience implementing AI-powered marketing technologies and automation platforms

Preferred

• Experience within SaaS, FinTech, Payments, Technology, IT Services, Cybersecurity, Telecommunications, or other complex B2B markets. (Preferred)
• Experience building Account-Based Marketing programs. (Preferred)
• Experience working alongside Revenue Operations organizations. (Preferred)
• Familiarity with CRM, marketing automation, AI platforms, customer intelligence tools, and modern GTM technology ecosystems. (Preferred)

Benefits

• Medical, Dental, & Vision Coverage
• Flexible Paid Time Off
• 401(k) + Match
• Education Assistance
• Paid Maternity & Paternity Leave
• Mental Health Support & Well-Being Program
• Company-funded Lifestyle Spending Account
• At North, we celebrate diversity and create an inclusive environment for everyone. We are an equal-opportunity employer.