Responsibilities

• Lead the development and execution of data-driven marketing strategies focused on driving single game ticket sales revenue, fan acquisition, and database growth
• Oversee all performance marketing initiatives across paid media channels including digital, traditional, and emerging platforms
• Partner closely with Ticket Sales, Business Intelligence, and Ticket Operations teams to align marketing strategies with inventory levels, demand trends, and revenue targets
• Develop and optimize full-funnel marketing campaigns that convert prospective fans into ticket buyers and deepen engagement with existing fans
• Lead campaign measurement, attribution, audience segmentation, and performance analysis to improve marketing efficiency and ROI
• Oversee marketing efforts supporting ticketing products including single game tickets, memberships, premium seating, suites, group sales, and retention initiatives
• Drive fan development strategies focused on audience growth and long-term fan engagement
• Lead the Fan Development team in building strategies that increase fan acquisition, engagement, retention, and lifetime value
• Utilize consumer insights, research, and analytics to identify audience opportunities and inform marketing decisions
• Collaborate cross-functionally with creative, content, social, partnerships, merchandise, and community teams to deliver integrated campaigns and fan experiences

Requirements

• 8+ years of leadership experience in marketing, performance marketing, revenue marketing, fan development, or related disciplines
• High school diploma or GED required; bachelor’s degree preferred
• Strong background in performance marketing, revenue marketing, fan development, or growth marketing within sports or entertainment
• Experience developing and executing data-driven marketing campaigns, particularly in the ticket sales space, tied directly to revenue and customer acquisition goals
• Deep understanding of paid media strategy, audience targeting, CRM/lifecycle marketing, attribution, and marketing analytics
• Experience leading multi-functional teams and managing cross-departmental collaboration
• Ability to translate data and consumer insights into actionable marketing strategies
• Strong strategic thinking, problem-solving, and organizational skills
• Excellent communication and presentation abilities with diverse stakeholders
• Comfortable operating in fast-paced, high-pressure, live-event environments

Preferred

• Membership, loyalty, or fan engagement experience
• Experience coordinating multi-functional teams and integrated marketing campaigns
• Demonstrated self-starter with strong attention to detail and ability to manage multiple priorities simultaneously

Benefits

• Competitive medical, dental, vision, life and disability coverage options
• Paid vacation, sick time, volunteer time and company holidays
• 401(k) plan with Player 15 Group match
• Team member experiences throughout the year including team offsites, catered lunches, coffee stands, ice cream trucks and more
• Team swag throughout the year plus employee discounts at our Team Shop and online store
• Complimentary tickets to Phoenix Suns, Phoenix Mercury, and Valley Suns games, plus other local sporting events and concerts, as available
• Access to amenities, including:
• Full fitness center with locker rooms and showers
• Indoor/outdoor basketball courts
• Pickleball court
• Golf simulator and putting green
• On-site cafeteria and collaborative gathering spaces