Pricing Strategy & Portfolio Optimization - Build and maintain a 360° pricing framework across consumer segments and willingness-to-pay – establishing a robust brand ladder tailored to each brand's strategy and equity positioning - Own end-to-end pricing strategy across all segments, leading the pricing contribution to achieve the valorization target [defined twice a year] and net growth - Lead portfolio prioritization and actions — maximizing price increases on the existing portfolio, sizing volume/units impact, and determining "right first time" pricing on launches with integrated cannibalization risk assessments - Define and enforce pricing corridors (including SRP and brand price ceilings) to protect brand value, prevent margin erosion, and align brand positioning across key retailer hallmarks - Oversee strategic pricing research (including conjoint analyses) with external marketing agencies and L’Oreal USA pricing Excellence multi division team, to determine optimal product architecture, package sizing, and price points to maximize sales and profit Pricing ROI & P&L - Build and maintain pricing ROI and elasticity models by brand, product, and category — translating historical SRP changes into forward-looking recommendations - Track price achievement and realized margins vs. the 2027 RGM Frame, securing full gross-to-net transparency down to the SKU level - Monitor competitor pricing and market inflation KPIs to ensure pricing actions deliver sustainable value rather than volume contraction - Partner with Brand Controlling on Gross-to-Net transparency and lead P&L simulation work to integrate targeted Gross Margin impact in every planning cycle - Develop dashboards and decision-support tools embedded directly into brand and commercial workflows to automate scenario planning Governance & Stakeholder Engagement - Serve as the primary RGM voice on pricing at Division level — trusted partner to Sales, Brand GMs, CMOs, and Finance leadership - Connect US Luxe brands to total L'Oréal USA, North America Zone, and Global RGM — anchoring all pricing initiatives in the 2027 RGM Frame to ensure local strategies are grounded locally and aligned globally - Present division-wide pricing recommendations to senior executives with the confidence to challenge assumptions, own a point of view, and drive alignment and valorization savings - Enforce RGM governance and process – defining clear RACIs, managing retroplanning, conducting systematic post-mortems on pricing decisions, and actively collaborating with Category Management teams across all categories