Director, Retention Marketing

New York City, NY (On-site)

$155K/yr – $210K/yrDirector/Executive8+ years expFull time

Posted 5 days ago

Job Summary

Own the end-to-end subscription marketing strategy and execution, leading onboarding, retention, upsell and cross-channel campaigns while building a high-performing team that leverages data, analytics and partnerships to drive growth.

Lead roadmap and KPIs for subscriptions; oversee reporting and budgeting.
Manage a marketer team in a player/coach model, driving cross-functional collaboration.

Job Description

Responsibilities

Drive the roadmap, strategy and execution of how we onboard, engage, upsell and retain subscribers
Coach and develop a high-performing team of marketers to bring winning campaigns to life
Introduce new subscriber acquisition and retention programs, including new subscriber benefits and perks, loyalty and referral programs, and external partnerships
Stay at the forefront of emerging trends, channels and solutions that can enhance our subscription experience for customers; partner with colleagues in Marketing, Product and Editorial to bring impactful ideas to life
Execute cross-channel go-to-market campaigns to support new products and features for subscribers
Define goals and KPIs to demonstrate impact to the subscriptions business
Develop regular reporting and play a key role in business reviews (QBRs/MBRs), annual plans and budgeting
Adapt, learn quickly and be inventive

Requirements

8+ years of integrated marketing experience , subscriptions and/or news experience preferred
2+ years of people management experience with both direct and indirect reports
Ability to work at both a strategic and tactical level
Passion for working in player/coach leadership model
Hands-on experience and knowledge of omni-channel communication platforms and customer data & analytics platforms such as Braze, Iterable, Salesforce, ActionIQ, Amplitude, Looker, Tableau, Appsflyer
Solid analytical and quantitative skills with a demonstrated ability to make data-driven decisions
Tight-knit collaboration skills and ability to manage multiple projects at once in a fast-paced environment.
Strong customer focus and naturally strong marketing instincts
Stay on-top of industry trends and best practices, ensuring the team is focused on the right opportunities.

Benefits

We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.

Bloomberg

Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency and efficiency, and fairness to markets. We help connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration. We challenge the status quo through constant innovation. We collaborate broadly because we know that other perspectives matter. We put our customers first, as a guiding beacon. And we believe doing the right thing – by our people, our clients, and our communities – is the best thing for our business.

Founded in 2011

New York, New York, USA

26K employees (2,617 in marketing)

bloomberg.com/company