Director, Retail Media and Performance Marketing

Bohemia, NY (On-site)

$150K/yr – $170K/yrDirector/Executive7+ years expFull time

Posted 4 days ago

Job Summary

Owns paid social and retail media buying for multiple brands, managing multi‑million dollar budgets and coordinating with internal teams on media strategy and execution.

  • Experience: 7+ years buying paid social and retail media
  • Platforms: fluent in Meta and TikTok Ads Managers and at least one retail platform
  • Scale: $10MM+ annual working media across multiple brands

Job Description

Requirements

  • Experience: 7+ years buying paid social and retail media, in-house or agency.
  • Scale: has owned $10MM+ in annual working media across multiple brands.
  • Platforms: fluent in Meta and TikTok Ads Managers plus at least one retail media platform.
  • Analytics: advanced Excel or Sheets, and one BI tool; builds and reads a pacing model.
  • Category: CPG experience, ideally vitamins and supplements, OTC, food, or personal care.

Preferred

  • Retail media software: Pacvue, Skai, or CommerceIQ.
  • Clean rooms: Amazon Marketing Cloud or Walmart Luminate.
  • Social Media or Commerce: TikTok Shop and live shopping formats.

Benefits

  • We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
  • We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
Piping Rock Health Products logo

Piping Rock Health Products

3.5 Glassdoor

Who is Piping Rock?Piping Rock Health Products was founded in 2011 by industry icon Scott Rudolph with his son, Michael Rudolph. The father-son duo is supported by a talented group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success. At Piping Rock, we take pride in rewarding hard work with lighthearted fun, celebrating our wins and showing our team members just how much they mean to us. What is Piping Rock?Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. Piping Rock is comprised of many successful brands including Nature’s Truth, Pink, Sundance, Lindberg Nutrition, and Fitness Labs, among others. Each brand adheres to Piping Rock’s commitment to quality, innovation, and customer satisfaction. Whether vitamins, supplements, herbs, or holistic oils, Piping Rock stays current with customers’ evolving needs and consistently meet demands with new products that are non-GMO, allergen free, and organic. Piping Rock has flourished into a world-class company grounded by entrepreneurial ethics. Where is Piping Rock?Piping Rock manufactures and distributes products across the U.S. and all over the world. Headquartered in Bohemia, NY, Piping Rock has several locations and facilities in the NY Metropolitan area; Cleveland, Ohio area; Las Vegas, Nevada; and multiple office locations across Los Angeles, California. We also have several international satellite offices in countries such as India, Ukraine, Mexico, and the UK. Join our growing family today!

Founded in 2011
Ronkonkoma, New York, USA
62% recommend to a friend
74% CEO approval

Salaries

Posted range

$150K/yr – $170K/yr

Taken straight from the job posting.

See all Piping Rock Health Products salaries

Marketing Team

Median Career Experience
9 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Google Ads Budget
$76.3K
Piping Rock Health Products logo

Director, Retail Media and Performance Marketing

Piping Rock Health Products · Bohemia, NY · On-site