Responsibilities

• Strategic Outlook: Forecasts performance, resourcing and financial risks across campaigns and Pods, proactively identifying and resolving issues.
• Campaign Management: Owns Onsite channel outcomes, standards, and delivery health. Approves media plans and optimization direction.
• Team Leadership: Oversees campaigns at a high level, and ensures workload is balanced and adjusted as needed across the team. Guides and manages Managers and Associate Directors, setting operations standards. Manages and mentors a team of Onsite Activation specialists and media buyers, providing guidance on best practices and professional development.
• Client Relations: Serve as primary point of contact for Onsite initiatives alongside SVP, collaborating with clients at multiple levels.
• Platform Expertise: Maintain deep knowledge of publisher-side platforms (notably Google Ad Manager) and their capabilities as well as leading buy-side platforms (The Trade Desk, DV360, CM360, etc.) and their capabilities.
• Data & Analytics: Drive data-informed decision making, support insights development, and report outputs.
• Process Improvement: maintain & enforce workflows, documentation, and quality assurance processes to ensure efficiency and accuracy. Drives process improvements and best practices.
• Cross-functional Collaboration: Partner with Offsite, Social, Retail Media Enablement, Media Strategy, and Analytics teams to ensure integrated campaign activation.

Requirements

• 7+ years of programmatic advertising experience, with at least 3 years in a leadership or senior role
• Demonstrated expertise with sell/publisher-side platforms and programmatic buy-side platforms (notably Google Ad Manager)
• Strong understanding of digital advertising channels (display, video, mobile, native, audio, CTV)
• Proven ability to manage and mentor teams in a fast-paced environment
• Excellent analytical and critical thinking skills with data literacy
• Effective communication and presentation skills
• Experience with advertising technology stack and integration
• Bachelor’s degree in marketing, Business, or related field (or equivalent experience)

Preferred

• Experience with Google Ad Manager
• Knowledge of Onsite and programmatic channels
• Familiarity with marketing automation and CDP platforms
• Experience with audience segmentation and data strategy
• Certifications in programmatic or digital marketing
• History of driving campaign innovation and thought leadership.

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits