Responsibilities

• Set the Vision for In-Store & DOOH Commerce Media
• Partner closely with the VP to shape and execute the strategic roadmap for in-store commerce media and DOOH.
• Identify emerging trends, measurement gaps, and friction points across retailers, brands, DOOH networks, agencies, and technology providers.
• Translate industry needs into tangible outputs standards, guidelines, taxonomies, measurement frameworks, and educational resources.
• Connect in-store and DOOH media with broader commerce priorities including retail media networks, omnichannel attribution, privacy, and data interoperability.
• Convene the Industry
• Lead cross-industry working groups and committees made up of retailers, CPG brands, agencies, DOOH networks, and ad tech partners.
• Facilitate alignment on complex and sometimes sensitive topics like impression verification, attribution models, identity constraints, and measurement methodologies.
• Plan and moderate executive roundtables, workshops, technical deep dives, and industry forums that move the conversation forward.
• Create Market-Moving Thought Leadership

Requirements

• 6+ years of experience in in-store media, retail media, shopper marketing, DOOH, CPG/retail analytics, measurement, or adjacent commerce media roles.
• Hands-on familiarity with in-store media formats such as:
• In-aisle and shelf-edge displays
• Self-checkout and kiosk screens
• Smart carts and in-store audio
• Digital signage and DOOH environments
• Strong analytical fluency you’re comfortable engaging on:
• Impression verification and presence detection
• Match rates, attribution, incrementally, and measurement design
• A clear, confident communicator who can translate technical complexity into compelling narratives for senior audiences.