Responsibilities

• Lead national retail marketing initiatives aligned with NPB's strategic priorities.
• Identify growth opportunities across supermarkets, mass, club, specialty, and other retail channels.
• Develop go-to-market strategies that increase pork volume, value, and consumer demand.
• Build relationships with retail customers, manufacturers, processors, distributors, consultants, and industry associations.
• Translate consumer insights and market trends into actionable marketing strategies.
• Partner with cross-functional teams to develop and execute integrated demand generation programs.
• Develop business plans, manage budgets, and measure ROI.
• Represent NPB at customer meetings, conferences, and industry events.
• Lead and develop assigned team members and cross-functional project teams.
• Monitor marketplace trends and competitive proteins to identify opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Agricultural Business, Communications, or related field; advanced degree preferred.
• 8–10 years of leadership experience in retail marketing, retail sales, channel marketing, business development, or related food industry roles.
• Proven success developing go-to-market strategies and leading cross-functional initiatives.
• Strong relationship-building, communication, presentation, and strategic planning skills.
• Experience managing budgets, evaluating ROI, and influencing stakeholders in a matrixed environment.
• Proficiency with Microsoft Office, Salesforce or other CRM systems, and presentation tools.
• Knowledge of the pork industry or retail food supply chain is preferred.

Benefits

• The National Pork Board has an equal opportunity employer, offers an exceptional benefits package and work environment.