Responsibilities

• Develop and execute retail engagement strategies that drive sales growth, consumer engagement, and retail excellence
• Translate national brand initiatives into effective regional and local market execution plans
• Identify market opportunities, consumer trends, and performance gaps to inform strategic recommendations
• Partner with clients, bottlers, and internal teams to ensure successful implementation of retail programs and initiatives
• Evaluate program effectiveness and recommend enhancements that improve business outcomes and execution quality
• Support long-term growth initiatives by identifying opportunities to strengthen retail performance and customer engagement
• Lead, coach, and develop retail engagement teams across multiple markets
• Create and implement training programs that improve field capabilities, execution consistency, and overall team effectiveness
• Foster a culture of accountability, collaboration, innovation, and continuous improvement
• Support leadership development and succession planning initiatives

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field
• 10+ years of experience in retail engagement, retail marketing, customer marketing, field marketing, shopper marketing, sales, or related commercial leadership functions
• Experience within beverage alcohol, consumer packaged goods (CPG), retail marketing, customer marketing, field marketing, retail activation, or commercial execution environments
• Proven experience leading cross-functional teams and large-scale retail execution programs
• Strong understanding of retail operations, consumer behavior, customer engagement, and field execution strategies
• Demonstrated success developing and leading high-performing teams
• Strong analytical, strategic planning, financial management, and problem-solving skills
• Excellent communication, presentation, and stakeholder management abilities
• Ability to influence and collaborate with clients, customers, field teams, and senior leadership
• Experience managing multiple priorities in a fast-paced, growth-oriented environment

Preferred

• MBA or other advanced degree
• Experience working with beverage, CPG, retail, or customer-focused brands
• Experience leading Train-the-Trainer or field capability development programs
• Strong background in performance management, business planning, and operational leadership
• Proven ability to develop long-term growth strategies and drive measurable commercial results
• Agency, bottler, distributor, experiential marketing, or field marketing experience preferred

Benefits

• Unlimited Paid Time Off
• Medical, Dental, and Vision Coverage
• Professional Development Opportunities
• Career Growth & Leadership Development
• Flexible Remote Work Environment
• Collaborative and Inclusive Culture