Director of Marketing
Cyber 429
Kansas City, MO (Hybrid)
$95K/yr - $135K/yrIn-houseFull-timeDirector/executive5+ years exp.
3 hrs ago
Director of Research and Insights
USA (Remote)
$110K/yr – $170K/yrDirector/Executive6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead the end-to-end research lifecycle across qualitative, quantitative, and strategic studies, turning complex data into actionable insights that shape campaigns and narratives.
- Own full research programs and measurement frameworks, delivering dashboards and KPI-led performance reporting.
- Translate findings into clear strategic guidance for strategy, creative, digital, and account teams to inform campaigns and brand narratives.
- Accelerate insight development with AI-enabled tools while supporting new business opportunities and scalable insights capabilities.
Job Description
Responsibilities
- Lead qualitative, quantitative, cultural, and secondary research initiatives
- Design and manage full-cycle research programs (surveys, focus groups, interviews, online communities, stakeholder research)
- Moderate qualitative engagements across diverse audiences and stakeholders
- Translate research findings into clear, actionable strategic insights
- Partner with strategy, creative, digital, and account teams to inform campaigns and brand narratives
- Develop measurement frameworks, KPIs, dashboards, and performance reporting
- Analyze communications effectiveness and provide optimization guidance
- Leverage AI-enabled tools to accelerate insight development and analytics workflows
- Support new business efforts with research-backed narratives and opportunity framing
- Help build scalable tools, processes, and insights capabilities across the agency
- 6–10 years of experience in research, insights, analytics, or strategy (agency experience strongly preferred)
- Bachelor’s Degree or certification required (master's degree is related field a plus)
- Expertise in qualitative and quantitative methodologies
- Experience in health, wellness, healthcare, or regulated sectors strongly preferred
- Strong ability to synthesize complex data into clear strategic direction
- Excellent storytelling and presentation skills
- Experience developing measurement frameworks and interpreting performance analytics
- Familiarity with social listening, audience intelligence, and AI-enabled research tools
- Strong project and vendor management skills
- Collaborative, curious, and comfortable in a fast-paced agency environment
- Experience implementing and working with advanced data tools and software (Power BI or Tableau) a plus
- Master's degree in a related field
- Experience with advanced data tools (Power BI or Tableau) a plus
- Experience with AI-enabled research tools (nice-to-have)
- General PTO and Flexible Work Schedule
- 100% paid healthcare and dental for employees
- 401K + Employer Match
- Professional Development
- Short-Term and Long-Term Disability
- Better Living Bucks (financial support that bring better living to your personal life)
- And more
BRG Communications
Welcome to BRG Communications! Recognized as PRWeek's Outstanding Boutique Agency for 2023 and 2024 and a member of the Inc. 5000 list, BRG Communications is a full-service, woman-owned communications agency. Founded in 2001, the agency forms award-winning strategic campaigns for clients that address critical health and social issues, strengthen brand reputation, build awareness, educate and drive positive change. BRG clients include corporations, nonprofit organizations, industry associations and medical societies focused on health, science, safety and wellness for individuals and communities. Let's connect and explore how we can collaborate to achieve your goals.
