Director, Regional Marketing, Salt Lake City, UT at Western Governors University | Salt Lake City, UT | $127K/yr – $228K/yr

Western Governors University

Director, Regional Marketing, Salt Lake City, UT

Salt Lake City, UT (On-site)

$127K/yr – $228K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own regional marketing execution and leadership, aligning seven regional teams with centralized tools, dashboards, and research to drive enrollment growth and program awareness.

Regional Leadership & Planning: Align planning, OKRs, forecasts, and cross-region priorities to support the university’s enrollment goals.
Operations & Execution: Manage timelines, budgets, procurement, vendor management, and performance dashboards across regions.
Insight & Alignment: Build shared resources, KPI tracking, and executive-ready insights to inform strategy and optimize regional impact.

Job Description

Lead, coach, and develop a high-performing team of Marketing Specialists who support marketing execution within WGU’s seven regions and are responsible for centralized tools, templates, and reporting
Foster a culture of accountability, collaboration, innovation, and continuous improvement within the regional marketing organization
Serve as a key member of the Marketing leadership team, representing regional needs and perspectives in quarterly and annual planning
Partner with the VP, Regional Marketing to guide annual and quarterly strategic planning, OKR alignment, and forecasting
Lead operational implementation of regional marketing efforts including timelines, budgets, contracts, procurement workflows, vendor /agency management, and performance dashboards
Develop and maintain shared marketing resources—SWOT analyses, competitive research tools, budget trackers, and enrollment dashboards—to ensure consistency and scalability across all regions
Oversee centralized regional reporting, including monthly and quarterly business reviews.
Partner with the Analytics and Institutional Research teams to define, track, and communicate lead and lag KPIs (awareness, intent, applications, enrollments)
Ensure Senior Regional Marketing Managers have timely access to actionable insights that inform strategy and drive optimization
Lead development of consistent performance dashboards that align regional efforts with institutional business goals

Western Governors University

WGU, www.wgu.edu, is an online university for the 21st century.We are driven by a mission to expand access to higher education through online, competency-based degree programs. Since its establishment in 1997, WGU has grown into a national university, serving more than 120,000 students from all 50 states.The university continues to open doors for adult learners who need flexibility to achieve their education and career goals. WGU’s innovative competency-based academic approach makes it possible, allowing individuals to fit their education into their lives, not the other way around.WGU was founded by the governors of 19 U.S. states. WGU is also supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.

Founded in 1997

Salt Lake City, Utah, USA

12K employees (373 in marketing)

wgu.edu