Responsibilities

• Developing a regional view of the global marketing plan
• Representing regional needs, nuances, and requirements as inputs for campaign planning and execution
• Generating and executing creative marketing programs to drive generation and nurture of leads, early pipeline and ABX initiatives
• Aligning with sales leaders, AEs, BDRs, account management teams to communicate plans, actions, follow up and insights that need action weekly, monthly and at quarterly business reviews
• Collaborate with global field marketing to align resourcing, planning, capacity, and maximizing the return on event investment for the region
• Collaborate cross functionally within marketing, sales and other functions needed to ensure the region meets its pipeline and revenue goals.
• Travel approximately 20- 25%

Requirements

• 7+ years of demand generation across multiple channels
• 2+ years of account based experience (ABX)/ Account based marketing (ABM) experience
• Ability to lead collaboration across marketing, sales, SMEs within the business in the mission to support NOAM sales goals
• Communication skills, and the ability to manage the global marketing campaigns, in-region events, and experience collaborating to deliver sales plays
• Data-informed decision making skills using native Hubspot reporting along with future insights dashboards
• Integrated marketing capability
• Hubspot experience a plus
• Some sales experience a plus