Responsibilities

• Owns North America downstream marketing execution across all verticals and portfolios
• Leads a team of Senior Marketing Managers and Marketing Managers aligned by business unit and specialty, including CTS, EDS, IPS, Endodontics, Orthodontics
• Accountable for regional consistency, governance, and performance, while enabling flexibility for market-specific execution
• Acts as the single point of accountability for NA marketing execution quality and outcomes
• Translate enterprise and GBU strategy into clear regional marketing priorities and execution plans
• Define how downstream marketing supports growth across: Dealers, DSOs, Field Sales, Digital and hybrid channels
• Ensure consistent execution of enterprise priorities while managing competing demands across portfolios
• Oversee implementation of marketing assets and campaigns across NA; ensure campaigns are Sales ready, Channel appropriate, Executable at scale
• Lead regional downstream execution for product launches across all business units; coordinate timelines, assets, enablement, and communications across Sales, Dealers, Education, Digital channels
• Establish and monitor performance metrics for regional marketing execution; track ROI; drive continuous improvement
• Partner with Analytics to assess ROI, capture feedback, and drive continuous improvement
• Lead, coach, and develop a large, multi-vertical marketing team; establish operating rhythms and prioritization frameworks

Requirements

• Bachelor's degree required
• 12+ years of experience in B2B, healthcare, or complex commercial marketing
• Demonstrated leadership in downstream, field, or regional marketing execution
• Experience managing large, matrixed teams across multiple portfolios
• Strong commercial and financial acumen

Preferred

• Master's degree preferred