Director, Regional Marketing at Alation | Redwood City, CA | $171K/yr – $230K/yr

Alation

Director, Regional Marketing

Redwood City, CA (Hybrid)

$171K/yr – $230K/yrDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

Drive global regional marketing leadership for Alation, aligning regional execution with GTM strategy to build scalable pipeline across AMER/EMEA/APAC.

Own regional marketing strategy and cross-functional alignment with sales and corporate marketing.
Must-have: 10+ years in B2B marketing with global/regional leadership and field marketing.
Standout: Experience shaping AI/data-focused campaigns and partnering with cross-functional leaders.

Job Description

Responsibilities

Lead, coach, and mentor a global team of Senior Regional Marketing Managers across AMER, EMEA, and APAC.
Build a culture that reflects Alation’s values: Raise the Bar, Move with Urgency, Win Through Results, Build Exceptional Teams, and Act Like the Owner You Are.
Set the vision, operating model, and performance bar for global regional and performance marketing.
Translate global go-to-market strategy into regional execution that fuels predictable, scalable pipeline growth.
Act as the senior bridge between regional marketing, corporate marketing, and sales leadership to ensure unified direction and execution excellence.
Drive regional execution of global integrated campaigns, ensuring programs are effectively localized, optimized, and scaled across markets.
Define how field, ABM, demand, and performance marketing programs work together to drive pipeline creation, acceleration, and efficiency.
Partner with Product Marketing to shape campaign narratives around data intelligence, governance, AI-readiness, and AI agents.
Lead a performance-driven marketing model, optimizing paid, digital, ABM, events, and partner channels to maximize conversion, velocity, and ROI.
Hold direct accountability for global campaign and channel performance, ensuring disciplined execution with room for regional optimization.

Requirements

10+ years of B2B marketing experience, with at least 5 years leading global or regional teams, with emphasis on field marketing.
Proven success leading field, demand generation, and ABM programs that deliver measurable pipeline and revenue growth.
Deep understanding of marketing in enterprise SaaS, preferably within data, analytics, or AI domains.
Demonstrated success partnering with Sales and cross-functional teams across regions.
Data-driven mindset—comfortable using Salesforce, Marketo, and attribution tools to drive decisions.
Exceptional communication, presentation, and stakeholder management skills.
Ability to thrive in a high-growth, matrixed environment and to operate with urgency, accountability, and creativity.
Willingness to travel up to 10%.

Alation

3.2 Glassdoor

Alation is the data intelligence company. Nearly 600 global enterprises — including 40% of the Fortune 100 — rely on Alation to realize value from every data and AI initiative.Customers such as Cisco, DocuSign, Nasdaq, and Pfizer trust Alation’s platform for self-service analytics, cloud transformation, data governance, and AI-ready data, fostering data-driven innovation at scale. Headquartered in Redwood City, California, Alation has been recognized five times by Inc. Magazine as one of the Best Workplaces. To learn more, visit www.alation.com.

Founded in 2012

Redwood City, California, USA

630 employees (41 in marketing)

www.alation.com

45% recommend to a friend

60% CEO approval