Director of Referral Marketing

San Juan County, NM (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Drive regional B2B relationship management and referral growth by leading a 5–7 person RM team and codifying sales playbooks across markets.

  • Must-have: 5+ years in B2B sales/relationship management and 2+ years of team leadership.
  • Standout: Regional sales training ownership with CRM discipline and actionable performance insights.

Job Description

Responsibilities

  • Directly manage and develop a team of 5–7 Relationship Managers
  • Establish clear performance expectations tied to referral growth and partner engagement
  • Provide ongoing coaching in field execution, account management, and sales effectiveness
  • Drive accountability through performance cadence, scorecards, and structured feedback
  • Build a culture focused on ownership, consistency, and results
  • Own regional execution of B2B sales training and development for Relationship Managers
  • Standardize best practices in prospecting, account growth, and relationship management
  • Reinforce disciplined use of CRM, pipeline management, and referral tracking
  • Partner with leadership to continuously refine sales playbooks and onboarding
  • Develop and execute market-level strategies aligned to organizational growth goals

Requirements

  • Bachelor’s degree in Business, Marketing, or related field preferred
  • 5+ years of B2B sales, business development, or relationship management experience
  • 2+ years of team leadership experience
  • Proficiency with CRM systems and sales performance tools
  • Willingness to travel (~50%)
  • Experience in healthcare, dental, orthodontic, or multi-site environments preferred
  • Proven track record of driving measurable revenue and referral growth
  • Data-driven mindset with ability to translate insights into action
  • Ability to build credibility with both field teams and external partners

Nice To Have

  • Bachelor’s degree in Business, Marketing, or related field preferred
  • 2+ years of team leadership experience
  • Experience in healthcare, dental, orthodontic, or multi-site environments preferred
  • Proficiency with CRM systems and sales performance tools
  • Willingness to travel (~50%)
  • 5+ years of B2B sales, business development, or relationship management experience
  • Proven track record of driving measurable revenue and referral growth
  • Strong coaching and sales leadership capabilities
  • Data-driven mindset with ability to translate insights into action

Benefits

  • Competitive base salary + performance-based bonus
  • Comprehensive benefits (medical, dental, vision)
  • 401(k) with company match
  • Generous PTO and holidays
  • Clear opportunity to influence growth strategy at scale
  • Collaborative, high-performance culture
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Southern Orthodontic Partners

3.2 Glassdoor

Southern Orthodontic Partners provides strategic, operational and administrative support to orthodontic professionals, enabling clinicians to focus on providing the highest quality of clinical care. Partner doctors maintain their brand and local autonomy while benefiting from investments in growth, technology infrastructure and human capital. Southern Orthodontic Partners is a Certified Great Place to Work.Keep up with SOP by subscribing to our other channels - Monthly Marketing Emails: http://eepurl.com/ifOOP1SOP YouTube: https://www.youtube.com/@southernorthodonticpartner6332/

Founded in 2019
Nashville, Tennessee, USA
123 employees (10 in marketing)
24% recommend to a friend

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
26%
Direct
50.9%
Referral
5.6%
Social
16%
Paid
1.4%

Headcount Trend

Current headcount: ~123

Marketing Team

Marketing Team Size
10 (8% of company)
Median Career Experience
8.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1