Responsibilities

• Leading and the successful delivery of multiple research and insights engagements at a time
• Act as a thought partner to junior to senior-level clients, crafting insights and developing actionable and provocative recommendations, while maintaining trusted relationships
• Unlocking organic growth through ongoing relationships and repeat clients
• Liaising with internal Client Partners to support account planning and growth
• Specific research design and delivery responsibilities include - methodology recommendations and engagement design, discussion + activity guide development, online + face to face moderation, mentoring and developing others, managing internal project members, notetaking, financial project management, developing nearly client ready reports/deliverables (including slides video deliverables, microsites), overall account/project management and managing scope, critical thinking for roadblock escalation to effectively complete work and offers guidance to others to problem solve these challenges
• Collaborating with internal cross-functional teams (e.g., Qual Insight Ops, Insight Design, Behavioral Sciences, Quant practice) in support of executing the highest quality work
• Insights reporting responsibilities include translating data into learnings, integrated visual stories and comprehensive narratives that establish impactful and strategic recommendations
• Team & client management responsibilities include establishing, supporting, and building thriving relationships with junior- to senior-level Insights, Marketing and other cross-functional client Stakeholders. Mentoring, coaching, and delegating appropriate work to Associates and Sr. Associates, Associate Directors, sharing responsibility for their growth, development and training roadmaps
• Have a Technology Industry focus, partnering closely with Senior Leaders within the sector to design, scope and execute qualitative research

Requirements

• Minimum of 7 years of experience in market research, ideally with some experience in the Technology Sector, with a proven track record of managing multiple end-to-end research projects and developing client relationships
• Bachelor’s degrees and/or studies in a social science, communications, or business related field; Master’s degrees are a plus
• Expert of qualitative methodologies, including focus groups, ethnographies, in-depth interviews (IDIs), online communities, etc., and broad experience across different types of objectives (JTBD/Needs, Segment Illumination, Audience Understanding, Journey Mapping, Product Innovation, Positioning, etc.)
• Ability to integrate and seamlessly incorporate Quantitative methods, research and insights
• Skills required for success include critical thinking, strategic thinking, project management and problem identification oriented around solutions and point-of-view
• Excellent communication and presentation skills, with the ability to convey complex insights to diverse audiences including Senior level stakeholders
• Proficiency in market research software and tools and Microsoft/Google Suites
• Demonstrated curiosity, willingness to learn (learning mindset), openness to sharing, receiving, asking for, and applying feedback
• Adaptability to new methodologies and technologies in the market
• Have a Technology Industry focus, partnering closely with Senior Leaders within the sector to design, scope and execute qualitative research

Preferred

• Master’s degrees are a plus
• Prior experience managing and leading others as a people manager is a plus