Director, Public Relations

Responsibilities

• Lead enterprise-wide public relations and media engagement efforts.
• Develop and execute integrated public relations strategies and cross-channel campaigns that align with business objectives and enhance corporate and brand reputation.
• Oversee media relations efforts, proactively securing coverage across business, consumer, and trade media.
• Serve as strategic partner to investor relations team to craft a compelling business narrative and deliver media opportunities to amplify the value proposition.
• Partner with social team to tell the right stories through influencer marketing and ambassador programs.
• Develop positive, proactive social community engagement infrastructure and programming.
• Develop storytelling toolkits across brands.
• Establish measurable KPIs for brand lift, earned impact, influencer ROI, and community growth.
• Lead the management of the external speaker’s bureau, securing and preparing executives for media interviews, panels, industry events.
• Serve as a media relations expert, building and maintaining strong relationships with key journalists, editors, and influencers.

Requirements

• Bachelor's Degree or equivalent Communications, Public Relations, Integrated Marketing or Journalism
• Experience in both agency and in-house environments preferred
• Experience managing financial communications for publicly traded company and successful track-record of supporting investor relations functions.
• Demonstrated success in developing and executing PR campaigns that drive meaningful media coverage and brand awareness.
• Experience serving as a corporate spokesperson and training executives for media engagements.
• Proven ability to manage external PR agencies and drive high-impact results.
• Strong writing, editing, and storytelling skills, with the ability to craft compelling press materials and executive messaging.
• 15+ years of public relations and media relations experience, with a proven track-record in hospitality, travel, or consumer

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan