Responsibilities

• Own and evolve the messaging architecture that positions PROS as the AI-driven offer management leader for modern airline retailing
• Ensure positioning is cohesive and differentiated across earned media, executive communications, digital properties, and sales enablement
• Maintain consistent articulation of PROS value propositions -- offer excellence, dynamic pricing, AI-driven revenue optimization, and modern airline retailing -- across all market-facing surfaces
• Set the strategic direction for Product Marketing, holding the team accountable for solution positioning, persona-based messaging, and launch narrative that serves PROS Travel growth priorities
• Ensure the team translates PROS platform capabilities into executive-level messaging tailored to airline commercial and technology buying groups, and that output is consistent, commercially relevant, and aligned to ABM priorities
• Partner with GTM teams to ensure positioning supports enterprise account progression and ABM priorities across the global airline market
• Own the customer advocacy strategy for PROS Travel, setting the direction for how airline success stories are identified, developed, and activated across PR, thought leadership, and ABM campaigns
• Hold the Customer Marketing team accountable for building and scaling structured programs that activate customer proof points and deliver credible market narratives in support of expansion conversations

Requirements

• 12+ years across public relations, product marketing, or strategic communications in enterprise or complex B2B environments
• Deep experience with the airline or travel technology industry is a must
• Proven experience managing PR agencies and driving strategic media positioning
• Demonstrated ability to align messaging to enterprise sales and ABM environments
• Strong executive communication and storytelling capability
• Experience leading and developing marketing team members
• Sound judgment in high-visibility and reputational situations

Preferred

• Use AI tools to enhance efficiency and creativity, applying them to automate tasks, generate insights, or improve day-to-day decision-making
• Stay curious and open to new technologies, regularly exploring AI-driven solutions to elevate team performance and customer impact
• Demonstrate a growth mindset, experimenting with AI capabilities—from content generation to predictive analytics—to fuel continuous innovation in their role
• AI Literacy: Demonstrates a solid understanding of core AI concepts, terminology, and practical applications. Effectively leverages AI tools to enhance productivity, insights, and decision-making, while adhering to ethical standards and best practices
• Prompt Engineering: Skilled at crafting clear, structured, and effective prompts to optimize the quality, relevance, and utility of AI-generated outputs
• Agentic AI: Understands the role of autonomous agents in streamlining workflows and automating end-to-end tasks. Able to build, utilize, or manage agentic AI systems and integrate them into business processes