Responsibilities

• Lead the strategic vision and execution of Serena & Lily’s public relations and brand marketing efforts, aligning earned media and storytelling with seasonal priorities and long-term brand goals.
• Serve as the primary point of contact for the retained PR agency, setting strategy, guiding pitches, and ensuring alignment with brand positioning.
• Concept, pitch, and secure top-tier national and regional media placements across home, design, lifestyle, travel, and adjacent categories.
• Own, maintain, and grow national and regional media lists, with particular focus on Serena & Lily Design Shop markets.
• Oversee media outreach related to new product launches, brand initiatives, partnerships, and company announcements.
• Act as a communications lead during sensitive moments, including crisis communications as needed.
• Monitor, analyze, and report on earned media performance monthly and quarterly, with clear benchmarks and year-over-year insights.
• Consult with the CMO on annual and quarterly print and brand marketing plans with an eye toward strengthening editorial relationships and earned exposure.
• Collaborate on brand-defining activations and events with Marketing, Editorial, and Creative teams.
• Partner closely with the Editorial Director to develop compelling brand narratives that support seasonal storytelling, product launches, and strategic initiatives.
• Collaborate with Design and Merchandising to translate product insights into compelling media angles, partnerships, and storytelling moments.
• Develop and lead brand-elevating partnerships that expand reach, relevance, and cultural credibility. (Interior Design/ Hospitality/ Tastemaker)
• Identify, cultivate, and manage relationships with designers, creators, influencers, and tastemakers who authentically align with the Serena & Lily aesthetic and values.
• Own organic social strategy in partnership with Social Media Manager, ensuring social presence reinforces brand narratives, complements broader marketing efforts, and remains relevant.
• Oversee influencer gifting and collaboration strategy, balancing long-term relationships with emerging talent.
• Stay deeply attuned to the evolving social and creator landscape, identifying new opportunities across platforms such as Instagram, TikTok, Pinterest, ShopMy, and Substack.
• Manage and mentor a small, high-impact team, including direct reports executing influencer and social programs.
• Oversee the product sample library, ensuring accurate tracking, availability, and inventory accountability.
• Refine processes, tools, and workflows to improve efficiency, clarity, and results.