Director of Public Relations

USA (Remote)

$96K/yr – $102K/yrDirector/Executive7+ years expFull time

Posted 9 days ago

Job Summary

Own the external affairs editorial function across brand messaging, crisis communications, earned media, and social strategy, guiding messaging frameworks and thought leadership while partnering with Affiliates and senior leaders to extend Reach Out and Read’s impact.

  • Lead editorial voice and governance for all External Affairs content.
  • Oversee earned media strategy, press materials, and rapid-response messaging.
  • Coordinate cross-channel content and affiliate alignment to maximize reach.

Job Description

Responsibilities

  • Editorial Leadership and Brand Messaging (40%): Serve as primary editor for all External Affairs content: social, print, digital, web, email, fundraising, policy, and executive communications — upholding voice, tone, clarity, and consistency organization-wide.
  • Write and shape brand messaging, message frameworks, talking points, and thought-leadership content for high-priority initiatives, translating complex early childhood, health, and policy topics into clear, accessible language.
  • Partner with subject-matter experts, leaders, and Affiliates to strengthen messaging while preserving a consistent voice; maintain the brand stylebook and a library of templates and editorial guidance.
  • Coach writers and contributors across the organization, and strengthen editorial workflows, review processes, and quality control.
  • Serve as an editorial adviser during crisis or high-risk situations, helping develop messaging frameworks and statements with the Chief External Affairs Officer.
  • Earned Media and Thought Leadership (35%): Lead the day-to-day relationship with Reach Out and Read's public relations firm, setting priorities and direction for an integrated earned media strategy that builds national visibility and thought leadership.
  • Drive press releases, op-eds, story ideas, and media pitches, identifying timely angles that connect Reach Out and Read's work to the broader news cycle.
  • Partner with Affiliates, clinicians, and leaders to generate state and local coverage, adapting national narratives and preparing spokespeople for interviews.
  • Develop talking points and briefing materials, and guide rapid-response communications in high-stakes or time-sensitive situations.
  • Set goals for and evaluate earned media performance to inform future strategy.

Requirements

  • Commitment to increasing equity in opportunity and outcomes for children and to recognizing factors known to significantly impact differential outcomes for children, including race, ethnicity, language, and socio-economic status.
  • 7–10 years of progressively responsible experience in public relations or communications, including leading significant media and editorial work.
  • Nonprofit or other mission-driven experience is strongly preferred; experience at a national organization is a plus, as is a background in early childhood, health, or education.
  • Exceptional writing and editing skills, with a portfolio demonstrating the ability to shape high-level messaging in a distinctive voice for varied audiences.
  • Deep experience engaging reporters and managing a PR firm or agency relationship — setting strategy, directing deliverables, and assessing performance.
  • Strong news judgment and sound editorial governance, with the ability to translate complex research, policy, or programmatic information into accessible messaging.
  • Strong project leadership skills, able to manage multiple high-priority projects and deadlines in a fast-paced, fully remote environment.
  • A collaborative style that builds trust with senior leaders, Affiliates, clinicians, and external partners, along with strong storytelling instincts and an entrepreneurial spirit.

Benefits

  • medical, dental and vision insurance, 401(k) retirement plan with match, paid time off, and more.
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Reach Out and Read

Reach Out and Read is an evidence-based nonprofit organization of medical providers who promote early literacy and school readiness in pediatric exam rooms nationwide by giving new books to children and advice to parents about the importance of reading aloud.Reach Out and Read builds on the unique relationship between parents and medical providers to develop critical early reading skills in children, beginning at 6 months of age. Reach Out and Read serves more than 4 million children and their families annually. Reach Out and Read families read together more often, and their children enter kindergarten better prepared to succeed, with larger vocabularies and stronger language skills. During the preschool years, children served by Reach Out and Read score three to six months ahead of their non-Reach Out and Read peers on vocabulary tests. These early foundational language skills help start children on a path of success when they enter school.

Founded in 1989
Boston, Massachusetts, USA
157 employees (11 in marketing)

Salaries

Posted range

$96K/yr – $102K/yr

Taken straight from the job posting.

See all Reach Out and Read salaries

Marketing Team

Marketing Team Size
11 (7% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
523.1M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
15%
Direct
61.2%
Referral
12.3%
Social
10.9%
Paid
0.5%

Headcount Trend

Current headcount: ~158

Recent News

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Director of Public Relations

Reach Out and Read · USA · Remote