Responsibilities

• Lead North America public relations strategy with a strong emphasis on market announcements, regional storytelling and policy-related communications.
• Own the development of high-quality written content, including press releases, blogs, statements, executive talking points, case studies, award submissions and other external materials.
• Build and manage editorial calendars aligned to business priorities, market milestones and regional communications opportunities.
• Develop content and messaging for corporate and executive social media channels, in partnership with the global marketing team.
• Partner closely with public policy, new site development, sustainability, regional leadership and other internal stakeholders to communicate on market entry, expansion, community engagement and regulatory or policy topics.
• Manage agency partners and external contributors to ensure strong execution, message consistency and measurable results.
• Support proactive and reactive media engagement related to market announcements, industry trends and issues affecting the business in North America.
• Monitor media, market sentiment and competitor activity to inform messaging and communications strategy.
• Measure and report on PR and social media performance, using insights to refine strategy and improve outcomes.
• Duties - Develop annual and campaign-specific PR plans that support regional growth, reputation and business objectives.