Responsibilities

• Develop and own integrated PR strategies across a portfolio of accounts, aligning editorial and media goals with each client's broader business objectives.
• Serve as the senior point of contact for clients, leading communications, setting expectations, navigating challenges, and consistently delivering value.
• Lead bi-weekly and quarterly reporting, translating campaign data into clear, strategic narratives that demonstrate ROI and inform next steps.
• Build and sustain meaningful relationships with key journalists, editors, producers, and digital media contacts across relevant verticals.
• Lead pitch ideation and development — generating fresh angles, identifying timely news hooks, and driving consistent, high-quality media placements.
• Author compelling press releases, bylines, media advisories, and other PR materials to the standard expected by top-tier outlets.
• Mentor and develop junior and mid-level team members, providing clear feedback, coaching on media strategy, and fostering a culture of craft and accountability.
• Collaborate cross-functionally with agency leadership on resource planning, workflow improvements, and team capacity.
• Model professionalism and availability during critical moments, including occasional client needs outside standard business hours.